Job Description

As the Marketing Manager for Good Chemistry and ILLUME, you will be responsible for helping us grow and diversify a best-in-class brand presence across multiple platforms in order to ultimately drive brand awareness and customer acquisition. We are looking for a highly efficient, experienced Marketing Manager with a passion for personal and home fragrance, who thrives in a fast-paced environment, is comfortable with day-to-day marketing activities, as well as long-term strategy. Our ideal candidate will demonstrate expert knowledge of the current, ever-changing consumer landscape, emerging retail trends, and best-in-class tactics for our growth. Our ideal candidate has demonstrable experience developing and managing multichannel consumer and B2B engagement, loyalty and marketing launch strategies. This position will directly manage a content creator, digital planner, project manager and marketing intern.

KEY ACCOUNTABILITIES

• Lead, Manage, Hold Accountable
• Strategy
• Marketing
• Research/analytics

DUTIES AND RESPONSIBILITIES

LEAD, MANAGE, HOLD ACCOUNTABLE

• Lead and inspire a small team to promote the business and mission of our brands and products
• Ensure deliverables are met accurate and on-time
• Work with cross-functional team to bring brand and product strategy to life with direction from Brand Director
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

STRATEGY

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Work with Brand Director to identify opportunities to connect with the consumer based on events and happenings in their life
• Work with Brand Director to identify opportunities to enhance brand awareness talking to them about what they want to hear, where they want to hear it
• Work with Brand Director to create unique and inspiring ways to interact and promote fragrance

MARKETING

• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Working in partnership within the Creative team, develop briefs that guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Working in partnership with internal creative team and external marketing team to develop briefs that guide creative direction to meet objectives for all advertising and business-to-business communications, including print, digital, and video assets.
• Conceptualize and execute on multi-channel campaigns to build and enhance brand awareness about brand and product in digital space for consumer facing and in trade for wholesale/B2B businesses
• Conceptualize and execute on multi-channel campaigns across the prospect customer lifecycle, ensuring the alignment of communications and messaging across all channels.
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
• Work with merchandising and product teams to renew owned showrooms in three locations bi-annually
• Identify opportunities to support external B2B marketing team leveraging B2C campaigns and assets as well as conceptualize new and interesting ways to connect with the B2B customer.
• Conceptualize and execute collabs with key retailers and digital like-minded companies
• Work with design team to ensure brand standards and trade dress is consistent and maximized
• Conceptualize and execute print and digital support for National Brands

RESEARCH

• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partner with category management and digital teams to design, test and evolve lead nurturing tactics.

SKILLS & KNOWLEDGE REQUIRED

• 5+ years of marketing experience
• Strong verbal and written communication skills
• Strong organizational and time management skills; able to handle multiple priorities
• Ability to be flexible and agile with constant changes and time restraints
• Team player mentality with an entrepreneurial spirit
• B2C and B2B experience
• Experience working in smaller, high-growth company is a plus
• Proficiency with online marketing and social media strategy
• Excellent copywriting skills
• Friendly and outgoing with excellent verbal and written communication

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee must be able to hear and speak.
• This position involves frequent sitting and standing with occasional lifting, carrying, pushing, or walking.
• Specific vision abilities required by this job include close and/or color vision.
• The employee is intermittently required to lift up to 50 pounds, bend, stoop, reach, carry, push and/or walk.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The employee must be able to work in a highly fragranced environment.
• This role operates in a professional office environment where the noise level is moderate.
• This role routinely uses standard office equipment.

This job description is not intended to be all inclusive. Employee may perform other related duties as assigned. Duties, responsibilities and activities may change at any time with or without notice.