In-House Marketing Specialist

New Gig Solutions

In-House Marketing Specialist

Encino, CA
Full Time
Paid
  • Responsibilities

    Company Overview:

    Our Client is a leading financial services firm dedicated to providing innovative solutions and exceptional service to clients. With a strong commitment to growth and brand excellence, they are looking for a talented and experienced Marketing Manager to lead our multi-channel marketing efforts. This role is critical in driving our brand’s visibility and client engagement through strategic marketing initiatives.

    Job Summary:

    As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies that effectively utilize a $10 million annual budget. Your focus will be on optimizing their presence across radio, podcasts, TV, and other media platforms. You will play a key role in shaping our brand voice, increasing market share, and driving customer acquisition and retention.

    Key Responsibilities:

    • Develop and implement multi-channel marketing strategies that align with the firm’s business objectives and target audience.
    • Oversee the allocation and management of a $10 million annual marketing budget, ensuring optimal ROI across all campaigns.
    • Lead the planning, execution, and optimization of marketing initiatives across radio, podcasts, TV, digital media, and other channels.
    • Collaborate with internal teams and external agencies to create compelling content and advertisements that resonate with our audience.
    • Monitor and analyze the performance of marketing campaigns, using data-driven insights to adjust strategies and maximize effectiveness.
    • Manage relationships with media partners, ensuring timely delivery of creative assets and campaign materials.
    • Conduct market research and competitive analysis to identify trends, opportunities, and best practices in the financial services industry.
    • Report on the effectiveness of marketing initiatives to senior management, providing insights and recommendations for future campaigns.
    • Ensure brand consistency across all marketing materials and communications.
    • Stay up-to-date with industry trends and emerging marketing channels to keep our strategies innovative and competitive.

    Qualifications:

    • Bachelor’s degree in Marketing, Business, Communications, or a related field.
    • 5+ years of experience in marketing, with a strong focus on media management, including radio, podcasts, and TV.
    • Proven experience in managing large marketing budgets and delivering successful campaigns.
    • Strong analytical skills with the ability to interpret complex data and make informed decisions.
    • Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
    • Strong communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.
    • Experience in the financial services industry is a plus, but not required.
    • Proficiency in marketing tools and platforms, including media buying and analytics software.

    Preferred Qualifications:

    • Experience with digital marketing channels, including social media and online advertising.
    • Knowledge of SEO, SEM, and content marketing strategies.
    • Familiarity with CRM systems and customer segmentation techniques.

    Benefits:

    • Competitive salary with performance-based bonuses.
    • Comprehensive health, dental, and vision insurance.
    • 401(k) plan with company match.
    • Generous paid time off and holidays.
    • Professional development opportunities and career growth.
    • Collaborative and supportive work environment.

  • Compensation
    $95,000-$145,000 per year