Job Description

What we’re looking for:

The Sales Manager, Event Sponsorship is responsible for revenue generation of physical event sponsorship and incorporating digital sponsorship sales across all existing and future Informa Fashion events. From new product development, to implementation, to successful delivery, to achieving sponsors objective, this role will be responsible for sponsorship sales within the fashion industry also non-endemic sponsorship opportunities that address our clients’ needs.

You will handle a mix of internal and external sales activities; meeting customers face to face and but mostly virtually. This role’s success is evaluated against revenue growth, pipeline development and achievement of milestones. Focused on pursuing new customers/new business, this role also maintains strong relationships with current customers and identifies new sponsorship opportunities for our current customers, creates strategy for pursuing targets and is ultimately responsible for achieving sales goals.

Role Accountability and Duties :

Develop and sell sponsorship programs for our events, consisting of both media and marketing activations, to new customers through focused prospecting, development of client contacts, outreach through written, virtual, and face-to-face engagement, effective closing, and quality customer service practices.

• Create strategy inclusive of milestones, KPI’s, revenue targets and delivery timelines for sponsorships on digital initiatives for both marketplace and virtual events
• Collaborate with Marketing teams, Sales Teams, Experiential Teams, and Brand Teams to help generate activation concepts while gaining buy in from leadership.
• Oversee and support all aspects of delivery of products sold, to ensure top tier delivery.
• Maintain accurate customer and prospect information in Salesforce, in line with internal practices and expectations. This includes active maintenance of sales pipeline opportunity stages so that the pipeline is a true and accurate indicator of prospects statuses; utilizes pipeline reports to provide sales forecasts to management.
• Provide pertinent customer requirement and agreement information to to the Sales Operations Team, within appropriate timelines.
• Works with Sales Director and internal stakeholders to properly align sponsorships with overall event brand.
• Penetrates all retention and new business campaigns to hit revenue goal
• Discovers new leads for segment of business to target
• Travel to events and client site as needed

Qualifications

• 3-5 years’ experience on a B2B or B2C sales team, venue, or organizational sponsorship sales, with a preferred background in engaging advertising/sponsorship agencies or through direct client contact.
• Experience managing multiple customers and maintaining high energy sales
• Relationship management experience including maintaining customer connection and communication
• Genuine interest or experience in fashion industry and events
• Ability to identify and pursue cross and up selling opportunities
• Ability to ask probing questions in order to proactively handle and respond to customer objections
• Strong interpersonal and writing skills, high level of passion and enthusiasm for collaboration and relationship management internally and externally

Additional Information

We offer:

• Competitive Compensation Package
• Access to LinkedIn Learning and other development/training opportunities
• Health and Wellness Benefits (medical, dental, eye)
• 401K and Matching
• Employee Stock Purchase Program
• Generous PTO policy
• Work-life balance
• Additional discounts through various partnership
• The pay range for this position is $68,00 - $80,000 + commission depending on experience.

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.