Job Description

This position will take direction from the Programmatic and Social Media Manager within the Data Marketing Solutions team. This role will entail managing digital advertiser campaigns across ad channels. As a Programmatic Ad Trafficker, you will be responsible for setting up and delivering audience-based digital ad campaigns on various ad servers and social platforms within a specific time frame.

Responsibilities include:

• Setting up orders on the ad server or social platform and applying targeted audiences as directed by the sales order
• Testing creatives to ensure it complies with ad server/social platform specifications
• Providing screenshots of the campaign when launched
• Setting up end-of-the-month campaign reports that need to be delivered to the customer
• Providing ad-hoc reports on request
• Monitoring campaign performance and making necessary changes where required as per agreed business rules to prevent under-delivery

This position pays a salary range $34,000 - $55,000 depending on experience

Qualifications

• A minimum of two years ad trafficking experience required
• Bachelor’s degree – (preferably in the computers/technology or marketing fields)
• At least 3 years of experience working in a CDP/ CRM
• Experience working in an Ad Server
• Digital savvy with a solid understanding of data marketing and segmentation and digital marketing best practices
• Strong interpersonal and teamwork skills
• Proven ability to recommend audience segmentation and A/B testing strategies
• Highly motivated self-starter with strong analytical and communication skills
• Ability to communicate online performance metrics and ROI with sales reps and clients
• Fast learner with an eagerness to take on new projects and expand knowledge-set

Additional Information

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include:

• Learning and development plan to assist with your career development  
• 15 days PTO plus 10 national holidays, 4 days for volunteering and a day off for your birthday!  
• Competitive Benefits with 401k match 
• Paid parental leave 
• Work with a high quality of specialist products and service  
• Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration  
• ESPP - become a shareholder

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.  As such, Informa is proud to be an Equal Opportunity Employer.  We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law. 

Please let us know of any adjustments we need to make for you to show us your best self. We want all of our candidates to shine in the recruitment process!

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