Job Description

The Email Marketing Specialist will help develop, manage, and optimize our transactional, brand, and promotional emails. As an Email Marketing Specialist, you will work with our consultant and consumer mailing lists to develop and maintain effective email campaigns. You will craft email marketing strategies and identify technical optimizations. You will be responsible for reporting on and identifying email objectives as well as staying educated on email marketing trends.

RESPONSIBILITIES

• Deploy and manage email campaigns: including but not limited to editing messages, leading design and copy reviews, email campaign setup, tagging, structuring A/B tests, scheduling deliveries and reporting on email results.
• Workflow/Data Set-Up: use data points available to create audiences that fulfill campaign requirements and create exclusions when multiple audiences overlap.
• List Health: monitor & maintain email deliverability best practices and file cleanup (unsubs, inactive, etc.)
• Campaign QA: ensure accurate, timely and consistent delivery of email campaigns.
• Reporting/Analysis: track and analyze key performance metrics (click-to-open & click-to-conversion rate).
• Responsible for building and managing the email list including but not limited to monitoring subscriber lists by reviewing unsubs, open rates, blocked email servers, activity, etc.
• Automations: identify and develop new email automations to increase customer engagement, loyalty, and customer lifetime value
• Coordinate with stakeholders to build email calendar: marketing promotions, communications, creative, and copywriting to create optimized campaigns that are aligned with and support business goals. Routing and approvals with marketing and executive stakeholders
• Collaborate with management to understand customer behavior, value, and segmentation
• Responsible for compiling succinct reports focused on the effectiveness of email marketing campaigns including all KPIs and performance trends
• Continuously considering and proposing new A/B tests, analyzing results, and identifying actionable opportunities and best practices to improve campaign performance
• Subscribe to and monitor emails within the industry and other ecommerce industries to identify and leverage emerging trends

REQUIREMENTS

• A bachelor's degree in Marketing or related field.
• 2+ years in email marketing campaign management & optimization.
• Solid experience in creating email campaign calendars, and know how to create campaign and creative briefs.
• You are creative and a problem-solver.
• You know how to work in a fast-paced environment and how to communicate/collaborate cross-functionally across internal teams and vendors.
• Experience in eCommerce or a MLM company desired, but not required.
• A technical skill set: you know your way around HTML and CSS, CAN-SPAM & CASL.
• You are knowledgeable with analytics tools (Hubspot & Google Analytics)
• Proficient in Microsoft Office tools (Excel, Word, PowerPoint).
• You understand how to implement personalization and dynamic content with different ESPs (i.e. MailChimp, Hubspot, Klaviyo, Bronto, Trumpia).
• You understand email data, segments, exclusion activities and filters, and can drive email testing experiences to enhance productivity, deliverability, and customer engagement.
• You also have knowledge of multi-channel communication (SMS, online advertising, retargeting, social media).

SKILLS

• Analytical, with the ability to independently derive insights and create reports
• Multi-tasker: you can work with tight deadlines and prioritize multiple tasks as necessary
• Detail oriented
• Self-starter with a focus on driving work forward and enjoyment of testing and learning
• A professional attitude that enjoys taking ownership of your work and continuously improving it
• Interest in wearing different hats and learning new things outside of this role
• Highly organized and a high level of attention to detail
• Excellent verbal and written communication skills
• Results-driven and able to work in a dynamic environment

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