Jr. Integrations Specialist

G

GRO

Jr. Integrations Specialist

Ann Arbor, MI
Full Time
Paid
  • Responsibilities

    GRO, a full-service digital marketing and creative agency with offices in Detroit, Nashville, and Tuscaloosa, is seeking a Jr. Integrations Specialist to join our Michigan team.

    The Jr. Integrations Specialist will play an integral role in ensuring marketing integration operations run smoothly. We are looking for a proactive and detail-oriented candidate with an eagerness to learn. In this role, you will support the marketing integrations team in identifying and solving problems within integrated marketing platforms.

    Job Duties & Responsibilities

    • Maintain event tracking for client websites and conversion reporting through Google Tag Manager and Google Analytics
    • Maintain call tracking services and identify problems/provide strategic solutions
    • Use learnings from problems identified to mitigate future issues
    • Assist with conversion reporting dashboards and running audits on irregular activity identified in the weekly integrations report
    • Assist in monitoring and reporting critical issues that are identified through regular communication with the Marketing Integration team and analyzing changes in analytics
    • Assist in building reports in our client reporting software (TapClicks)
    • Assist with the onboarding of new clients including:
      • Asset collection and verification to integrate the required mechanisms defined by the scope of services for the client
    • Provide support for various tasks related to the responsibilities of the integrations department

    Skills & Qualifications

    • 1+ years of digital marketing experience which could include creating and managing paid search and display
    • Basic knowledge of marketing integration concepts and tools (Google Tag Manager, GA4, content management systems)
    • Working knowledge of digital marketing platforms (Facebook Ads, Google Ads, email marketing, programmatic)
    • Strong written and verbal communication skills
    • Ability to analyze data and provide actionable insights
    • Leverage available resources to pursue solutions to problems
    • Ability to work collaboratively within a team environment
    • Problem-solving mindset and willingness to learn
    • Previous internship or experience in digital marketing is a plus

    Benefits:

    • Blue Cross Blue Shield health insurance
    • MetLife Dental Insurance & Vision Insurance
    • Group Term Life Insurance and Accidental Death Insurance
    • Flexible Spending Account (FSA) & Health Savings Accounts (HSA)
    • MetLife Life Disability Insurance and Voluntary Life Insurance
    • Paid Time Off (PTO) 10 days of PTO
    • Option to participate in the company 401k
    • Holiday Pay (New Year's Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, and the following Friday, Christmas Eve, Christmas Day), In addition, you will receive a day off for your birthday that you can use at your discretion either on your birthday, or the Friday or Monday prior or following.

    Working Conditions:

    Work is performed remotely in Michigan. Hybrid Schedule in Tuscaloosa, AL, and Nashville, TN