Are you a social media enthusiast with a passion for digital marketing? Join our dynamic corporate marketing team as a Digital Marketing Assistant! We are looking for an energetic and creative individual who is eager to learn and grow in the digital marketing field.

KEY RESPONSIBILITIES

Social Media Navigation:

• Must have working knowledge or a willingness to learn how to fully navigate Instagram, Facebook, X, TikTok (pending ban), YouTube, and LinkedIn.
• Will conduct and moderate community engagement across Instagram, Facebook, TikTok (pending ban), YouTube, X, and LinkedIn, with an emphasis on Instagram and Facebook.

Social Media Management Tools:

• Must have working knowledge or a willingness to learn how to use Social Media Management Tools like Hootsuite or Sprout Social.

Influencer Outreach:

• Conduct initial Influencer Outreach and sourcing via our Influencer Program Doc and all of our social media platforms.

Event Coverage:

• Cover and be proactive at events, conduct interviews, and assist with filming days and events such as filler shoots, grand openings, pop-ups, and city events.
• Participate in events like drivable CA city events or even events in other states.

Brand Ambassadors:

• Hire, lead, and train brand ambassadors at college campuses or city events.
• Assist with sourcing brand reps/ambassadors in each franchisee location as needed.

Local News Outreach:

• Source local news outlets to cover grand openings, city events, and college events that franchisees will be at.

QUALIFICATIONS

• Outgoing Personality: Must have an outgoing personality and great communication skills.
• Event Proactivity: Ability to cover and be proactive at events and conduct interviews.
• Learning Agility: Willingness to learn and adapt to new social media platforms and tools.
• Communication Skills: Excellent verbal and written communication skills.

ADDITIONAL RESPONSIBILITIES

Community Engagement:

• Engage with our online community, respond to comments, messages, and inquiries on social media platforms.
• Moderate discussions and foster positive interactions within our online community.

Content Creation:

• Assist with the creation and curation of engaging content for social media platforms.
• Collaborate with the creative team to develop visually appealing and on-brand content.

Analytics and Reporting:

• Monitor social media metrics and provide regular reports on performance.
• Analyze data to identify trends, insights, and areas for improvement in our social media strategy.

PERKS

• Professional Development: Opportunities for training and growth within the digital marketing field.
• Collaborative Environment: Work with a dynamic and creative team that values innovation and collaboration.
• Event Participation: Participate in exciting events and gain hands-on experience in event marketing.