Job Description

As Social Media Manager, the social media world is your canvas. More than a function you are an artist at your craft combining uncanny analytical findings and research with artistic and compelling stories that reflect the personality, values, integrity and ethos of the Keepsake Quilting brand. The SMM will lead the social strategy for KQ across all social media platforms inclusive of but not limited to Instagram, Facebook, Twitter, LinkedIn, Tik Tok and YouTube. More than just increased follows and likes, the social media manager creates consistency, clear understanding and distinct brand positioning for KQ.

You’ll be both storyteller, creating and stitching together compelling social content, as well as analytical and empathetic marketing manager, monitoring and deepening engagement across social channels, and reporting regularly on insights you’ve gleaned and growth you’ve driven.

You will assist our Director of Marketing with social media content creation, campaign management, influencer partnerships and press outreach. As a key team member, you will collaborate within a close-knit team, and support various functions within the business

KEY RESPONSIBILITIES:

• Create and manage social media content calendar 
• Solid familiarity with in-app Instagram and Facebook content creation
• Come up with innovative ways to work on social platforms
• Work directly with the Marketing Team to create engaging, original content
• Manage posting schedule for various social media platforms; align posts with marketing promotion calendar, PR calendar and other core initiatives
• Support the day-to-day management of our influencer (affiliate) programs, including communication, planning, and execution.
• Analyze and report on the effectiveness of social media and influencer KPIs 
• Help to drive brand awareness, acquisition, community growth and revenue 
• Stay on the cutting edge of digital marketing trends, topics and cultural events relevant to our customer

OUR IDEAL CANDIDATE: 

• You’re someone who is quilting/fabric/crafty obsessed! 
• 2-4 years of social media and/or content creation experience
• Must have a passion for all things social media with knowledge of Facebook, Instagram, Twitter, Pinterest, YouTube and TikTok
• Experience with paid social a plus 
• Ability to translate current and emerging trends on social platforms into the KQ voice in a timely and reactionary manner
• Excellent copywriting and editing skills with the ability to engage audiences 
• Ability to be both a self-starter and a team player, multitask and thrive in a fast environment
• Experience working in at least one content management system (i.e. NetSuite, Hootsuite, etc.)
• Positive and energized
• BS degree in Marketing, New media, or relevant field.

Company Description

The Keepsake Quilting catalog, shop and website offer a huge selection of highest-quality cotton quilt fabrics, a vast array of quilt kits, patterns, precut fabric collections, tools and notions.