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Digital Marketing Specialist (Facebook Ads)

LeadOrigin

Digital Marketing Specialist (Facebook Ads)

Houston, TX
Full Time
Paid
  • Responsibilities

    COME JOIN ONE OF THE FASTEST GROWING DIGITAL MARKETING AGENCIES IN THE COUNTRY!

    LeadOrigin is a specialized marketing agency focused on providing digital transformation and data intelligence services to SMBs around the globe. Our founders are award winning leaders known for creating lasting solutions to complex problems. With LeadOrigin, they're redefining what it means to digitally market a business or product. Utilizing a solidified experience in technology, marketing, and entrepreneurship, they are able to swiftly resolve key marketing deficiencies for clients then work off that to execute a more focused strategy creating lasting value in the process. 

    We work hard as a team to create a tailored approach for businesses of all sizes across various industries in order to increase sales, maximize customer satisfaction, and take the guesswork out of advertising on digital platforms.

    JOB DESCRIPTION

    Lead Origin is seeking a Digital Marketing Specialist (Facebook Ads) focusing on paid social media based advertising (Facebook, Instagram & TikTok) campaign planning and execution. The ideal candidate has 1-3 years of experience in Paid Social initiatives. The Strategist will also be expected to work with the team to develop strategic recommendations, account optimizations, and manage day-to-day activities.

    JOB RESPONSIBILITIES

    • Manage a full-funnel paid social campaign structure, testing, optimization, and strategy in alignment with client expectations
    • Coordinate with customer success and project management teams on strategic planning, budgets, and efficiency targets
    • Oversee daily, weekly, and monthly reporting and communication
    • Stay on top of recent industry trends applicable to social channels and across the organization
    • Develop, implement and manage all aspects of social media planning and buying including strategy, target analysis, ad setup, content calendar, monitoring and reporting
    • Identify audience targets and set clear objectives for paid social media campaigns in order to effectively reach a client's goals within budget
    • Contribute paid social strategies that support integrated campaigns.
    • Measure impact and effectiveness of campaigns using quantitative and qualitative metrics
    • Act as the paid social media subject matter expert across LinkedIn, Facebook/Instagram, Snapchat, Pinterest and TikTok.
    • Constantly find ways to get ahead of the game!

    QUALIFICATIONS

    • 3+ years of advertising experience on major social platforms at scale
    • Must have strong Facebook Ads Manager proficiency along with e-Commerce experience
    • Experience in running paid ads on LinkedIn, Pinterest, Snapchat, Tiktok, and Reddit is a plus
    • Agency experience is required
    • Outstanding, professional communication skills and ability to build internal and external relationships.
    • Exceptional analytical skills including the ability to analyze data and develop data-based recommendations, including Excel & Google Analytics fluency.
    • Comfortable in a highly entrepreneurial, fast-paced environment, and lean team.
    • Strong written and oral communication skills.

    BENEFITS

    • Generous Health & Dental Company Contributions
    • Generous Company Holiday & PTO Policy
    • Access to Nice Gym/Showers & Other Recreational Amenities in the Building
    • New Company Macbook and Full Workstation
    • A Collaborative Team-Based Work Environment!
    • Relocation Packages Available for Exceptional Candidates