Job Description
As a Lifecycle Marketing Manager, you’ll impact the lives of everyday people and help them go from surviving to thriving with innovative digital personal finance solutions. You will support the implementation of the lifecycle marketing strategic plan for the sales customer journey. The role will be responsible for the timely and efficient development, execution, reporting and optimization of integrated marketing and communication programs for all stages of the sales funnel to achieve contact and conversion rate growth targets.
What You'll Do:
Collaborate with the Lifecycle Marketing team and cross-functional teams including acquisition, sales, product and business intelligence to identify gaps and opportunities that inform lifecycle sales strategy and launch initiatives that improve sales funnel metrics
Develop and launch marketing programs to effectively move leads through the sales cycle to enrollment
End-to-end management of automated, omni-channel sales contact strategy/campaigns and post-contact nurture
Implement audience segmentation and targeted marketing campaigns to create relevant, personalized and differentiated customer experiences for a variety of customer types
Create and support sales collateral and communications (scripts, print, email, SMS, video, web)
Collaborate with product partners on strategy, UI, content and customer experience for in-product experiences
Continuously monitor and evaluate lifecycle marketing campaign/program performance; identify and coordinate testing opportunities to optimize performance and improve business metrics
Leverage insights and data to identify trends and pursue the right questions; provide actionable recommendations and deliver continuous improvements to our marketing programs
Plan (from concept to outlining detailed tasks and timeline) and manage multiple projects; communicate with and work with others to execute and ensure timelines are met
Qualifications
Bachelor’s Degree in Marketing, Public Relations, Journalism, Business or relevant field required
5 to 8 years progressive B to C marketing experience with a focus on driving nurture, engagement and sales conversion (financial services a plus)
Significant experience with multi-channel marketing tactics/campaigns (email, SMS, dialer, web/mobile, push notifications), segmentation and omni-channel marketing automation
Solid qualitative and quantitative analytical skills, ability to derive actionable insights from data marketing data analytics and customer insights
Experience in testing and conversion optimization; proven track record of improving campaign performance
Working knowledge of messaging and brand principles
Working knowledge/experience with various systems or software used to communicate, segment, analyze, test and optimize the customer experience, including email marketing and automation, CRM, web analytics, reporting and survey tools (Salesforce, Acoustic/IBM/Watson, Tealium, Tableau a plus)
Strong project management, organizational and communication skills; able to work in fast-paced environment and adapt quickly to changes in priority
Ability to work independently, be proactive, exercise initiative and meet deadlines
Experience working collaboratively with cross-functional/cross-department teams; demonstrable experience in establishing effective internal relationships and building consensus
Excellent written, presentation, interpersonal, and people influencing skills
Proficient with Excel, Word, Outlook, PowerPoint
Additional Information
Achieve well-being with:
Hybrid and remote work opportunities
401 (k) with employer match
Medical, dental and vision with HSA and FSA options
Competitive vacation and sick time off, as well as dedicated volunteer days
Access to wellness support through Employee Assistance Program, Talkspace, and fitness discounts
Up to $5,250 paid back to you on eligible education expenses
Pet care discounts for your furry family members
Financial support in times of hardship with our Achieve Care Fund
A safe place to connect and a commitment to diversity and inclusion through our six employee resource groups
Work from home/hybrid:
We are proudly offering hybrid options in the Phoenix, AZ metro market. In other locations throughout the country, we offer work from home in the following states: California, Georgia, Kansas, New Mexico, Texas, Utah & Washington
Join Achieve, change the future.
At Achieve, we’re changing millions of lives.
From the single parent trying to catch up on bills to the entrepreneur needing a loan for the next phase of growth, you’ll get to be a part of their journey to a better financial future. We’re proud to have over 3,000 employees in mostly hybrid and 100% remote roles across the United States with hubs in Arizona, California, and Texas. We are strategically growing our teams with more remote, work-from-home opportunities every day to better serve our members. A career at Achieve is more than a job—it’s a place where you can make a true impact, have a sense of belonging, establish a fulfilling career, and put your well-being first.
Attention Agencies & Search Firms: We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieve’s Talent Acquisition leader.