Bulls Eye Recruiting is hiring a Lifecycle Marketing Manager to design and execute data-driven campaigns that engage, retain, and grow our customer base. You will be responsible for developing and optimizing lifecycle marketing strategies across key channels such as email, in-app messaging, tradeshows, mailers and more. The ideal candidate has a deep understanding of customer journeys, segmentation, CRM automation, and personalization to drive meaningful customer experiences and business growth.

Key Responsibilities

• Develop and Execute Lifecycle Strategies – Build multi-channel campaigns (email, mailers,, in-app, tradeshows) to engage users across the customer journey, from acquisition to retention and reactivation.

• Customer Segmentation & Personalization – Leverage customer data to create targeted, automated campaigns that enhance the customer experience and increase conversions.

• Marketing Automation & Optimization – Utilize tools like Constant Contact, ChiliPiper, HubSpot and Salesforce to manage and optimize lifecycle workflows for efficiency and impact.

• A/B Testing & Experimentation – Design and run experiments to optimize messaging, timing, and delivery channels for higher engagement.

• Analytics & Performance Tracking – Monitor campaign KPIs and derive actionable insights to improve lifecycle programs.

• Cross-functional Collaboration – Work closely with Sales, Product, Growth and Customer Lifecycle teams to align marketing efforts with business goals and enhance user experience.

• Stay Ahead of Industry Trends – Continuously research and apply best practices in lifecycle marketing, personalization and customer retention strategies.

Who you are:

• Process oriented with a passion for marketing strategy and execution

• Strong project management and organizational skills

• Hands-on collaborator that works well in teams and cross-functionally

• Advanced understanding of the customer journey and psychology of marketing

• An avid learner who is as excited about tests and experiments as much as wins and results

• A strong interest in understanding the customer and delivering a highly engaging and tailored experience

• Strong attention to detail, time management skills and ability to prioritize effectively

• Interest in start-ups, technology, and / or healthcare

Required:

• A bachelor’s degree and strong marketing background

• Integrated campaign accelerator

• 3 to 8 years of total professional experience

• 2+ years of lifecycle marketing experience

• Experience and interest in marketing to small businesses

• Company working hours at 9am - 6pm ET

• Based in Austin, TX

• Hybrid work schedule - Monday to Thursday in office and Friday remote

Company Benefits:

• Collaborative, supportive, and high performing culture

• Health Benefits: medical and dental coverage with Aetna, One Medical

• 401k benefits with Empower

• Unlimited and flexible paid time-off

• Maternity and Paternity leave

• Commuter benefits

• Structured training program to help you learn critical business skills

• Career planning with a focus on professional development

• Fully stocked pantry and fridge

• An employee-driven culture with happy hours, team events, and other initiatives to celebrate our many successes

   

• Eligible for annual cash performance bonus