Come work with us! Ideal candidates live in Milford New Haven and Stratford and the surrounding areas. This position is for the MKTG (Non-Premise) Team in Connecticut. This team will focus on special events and elevated events only.
Schedules are flexible. Pay Rate starting at $35 hour. Candidates must be 21 yrs and older.
POSITION OVERVIEW:
MKTG Brand Educators are brand enthusiasts that educate consumers on high profile brands during Non-Premise and experiential special events. They must be able to deliver a safe and unique experiences, and help consumers make informed brand decisions. They are expected to interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or increasing brand awareness. The Brand Educator embodies the brand they represent and humanizes the brand as a result. They build consumer trust by providing product knowledge and education.
Brand Educators (BE's) have a wide range of job responsibilities related to engaging consumers to recognize, prefer and purchase our client brands. For this reason, MKTG hires personable, friendly, and professional Brand Educators. In addition to participating in promotional events when selected, BEs are expected to complete regular online trainings regarding our client brands. BE's must have the ability to immerse themselves in order to obtain an extensive level of knowledge including Category, Product Distillation/Production and Brand with the ability to pass exams testing said knowledge. BEs must be able to successfully showcase their knowledge and ability to engage by showcasing a “Final” two to three minute presentation, in order to represent brands at events.
This position is an Occasional Employment Position. Being hired as a Brand Educator does not guarantee that the employee will be assigned to any particular quantity of assignments. Brand Educator must sign-off on all required forms and must adhere to all MKTG Policies & Procedures.
PRIMARY RESPONSIBILITIES:
Follow all Covid-19 related Safety Standards
Actively engage and educate consumers at the point of experience, purchase and consumption
Humanize the brands and build trust of consumers through education
Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)
Regularly complete digital training for market brand and programs as directed
Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
Arrive to events on time, in appropriate attire as specified
Distribute premiums to consumers
Follow Responsible Server Guidelines and report Guideline violations
Pay for bar spend or product via company issued debit card
Pick up or accept delivery of promotional materials from Event Team
Ensure proper care and return of company property (i.e. – uniforms, event materials)
Complete post-event recap (ERF) in MKTG reporting website
Take digital event photos and contribute to markets social media account
Understand how Diageo brand differs from competitors and report on competitive activity in market
Maintain appropriate appearance for consumer engagement
Follow company policy and procedures
REQUIRED SKILLS & EXPERIENCE:
Outgoing Brand Knowledge and Personification of the Brand – BE must complete training in order to understand what the brand/program represents, stands for and how it differs from other brands. BE must be able to translate brand information to consumers in a relatable manner. BE must be able to maintain a pleasant disposition & demeanor under stress. BE must have the ability to work in a team atmosphere
Engaging - BE must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand.
Reliable – BE must always arrive to events ready to start on time, and must work until event end. Be must be able to stand/walk for extended periods of time and be able to carry heavy trays, boxes, objects
Required