Vice President of National Integrated Fundraising
At Make-A-Wish® America, we are more than a great place to work — our work is life-changing. Together, we create life-changing wishes for children with critical illnesses. Nearly 40 years ago the inspiration for Make-A-Wish began with one little boy's wish to be a police officer. Today, together with our volunteers, donors, staff and supporters, Make-A-Wish has granted more than 500,000 life-changing wishes and transformed countless lives.
THE TEAM
Make-A-Wish America is the national headquarters for our organization, providing resources and support for our 59 Chapters around the country. The Integrated Fundraising Team's focus is to maximize donor engagement and elevate fundraising programs across the country through multichannel, mass marking programs aimed at aggressively and sustainably growing the enterprise funding base.
THE ROLE
The Vice President of National Integrated Fundraising is a key contributor to our mission by leading the design and implementation of donor acquisition, retention and cultivation strategies across direct response, peer-to-peer, monthly giving and internal event programs. These efforts also sustain and support lead generation for major gift, planned gift and stewardship programs. As a member of the Senior Leadership Team, the Vice President of National Integrated Fundraising provides thought leadership across the Make-A-Wish Enterprise, interfacing with senior leaders and stakeholders on the national and chapter teams. This position leads a full department of digital fundraisers, responsible for significant revenue goals, and reports directly to the Chief Revenue Officer.
WHERE YOU COME IN
As the Vice President of National Integrated Fundraising at Make-A-Wish America you will:
Lead planning and development of integrated direct response program strategy including direct mail, television, and digital channels.
Lead planning and development of peer-to-peer and chapter event strategies.
Act as business lead for business transformation initiatives that are donor facing such as CRM, eCRM and website.
Establish financial targets and budget goals for team, implements operating budget and uses financial analysis to evaluate and address changing priorities.
Support chapters to generate public support effectively and efficiently within their respective territories; to diversify their funding base; and to operate within the relevant policies and guidelines of the Foundation including national programs that may affect local efforts.
Develop, coordinate, guide and maintain the Integrated Fundraising team's strategic and operational plans in support of the overall mission and business strategy.
Define a roadmap, creates business cases, and participates in implementation of technology needed to support digital fundraising and donor experience optimization.
Communicate with departments, staff, and consultants on the status of day-to-day activities and current projects; plans and schedules future projects; participates in projects as appropriate.
Analyze the needs of chapters or other teams who utilize mail, television, or digital channels to communicate with donors or prospects.
Manage the daily activities of subordinates to ensure assigned duties are completed in accordance with time, cost, and business objectives.
Develop, prepare, monitor, and control the departmental budget; analyze and review budgetary and financial data; control and authorize expenditures in accordance with established guidelines and standards.
Directly supervise employees in the Integrated Fundraising department, this includes: interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving conflict.
WHAT YOU’LL NEED
Bachelor’s degree in Marketing, Business or related field required; Master’s degree preferred
7+ years of digital fundraising experience in a senior leadership role
3+ years of leading and coaching others
Advanced knowledge of Microsoft Office applications required
Database and online fundraising platform management experience desired, preferably with Salesforce tools
REMOTE ROLES
Make-A-Wish® America is a remote employer, actively recruiting in the following states: AZ, CA, FL, GA, IL, IN, IA, MN, MO, NV, NJ, NY, NC, OH, OR, PA, TX, VA, and WA.
WHAT WE OFFER
Competitive compensation with annual incentive potential
Comprehensive benefit package: Medical, Vision*, Dental*, Wellness
Health Savings Account and Flexible Spending Account Options
Short Term Disability*, Long Term Disability* and Life Insurance
401(k) Retirement Savings Plan
15 PTO days, 10 Sick Days, 11 Paid Holidays, 2 Volunteer Days, and 2 Personal Days accrued annually
Flex Time
Maternity Leave
Employee Awards and Recognition Programs
Individual and Leadership Development
Discounts and special offers for theme parks, events, hotels, concerts, and movie tickets
*Monthly premiums paid for the employee for vision, dental, and short/long term disability.
DIVERSITY, EQUITY & INCLUSION VISION
Make-A-Wish is committed to championing diversity, equity and inclusion, fostering an organization that is accessible and welcoming. In turn, we are uniting communities to help make more wishes possible.
Our mission is most effectively fulfilled through a commitment to diversity, equity and inclusion as core values and practice.
It is only through our mosaic of different cultures, perspectives and experiences that we can grant life-changing wishes to every eligible child.
As the world’s largest wish-granting organization we stand against racism and intolerance and are committed to representation and acceptance, creating a sense of belonging, and practicing fairness in creating opportunities for our wish families, volunteers and staff.
We respect and ensure equal opportunity, regardless of race, religion, ethnicity, national origin, age, gender identity, sexual orientation, disability, perceived disability and other legally protected characteristics.
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Required Skills Required Experience