Job Description
We’re looking for an outstanding Manager —someone who can win the hearts of clients, inspire junior staff, and skillfully juggle multiple pieces of business. This is an opportunity for a digital media star, with Retail Media Network experience, to actively drive performance for one of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.
Sound like you? Read on.
As Manager of Commerce Media, you’ll manage the strategic components within an integrated RMN Search and Display campaigns. You will lead a team of Sr Analysts and Analysts within the Digitas Commerce Media team to establish performance metrics, report results and foster client and vendor relationships. You’ll identify optimizations, support the build of client decks and attend client meetings as the face of our digital media plans.
Most importantly, you must possess a strong inner drive to bring you RMN expertise across Amazon, Roundel, Walmart Connect, KPM, Instacart, Criteo, Citrus and other key retailer’s display offerings to a growing team and enjoy working with some of the finest minds in the industry.
Day to day your role includes:
- Serving as a primary contact for day-to-day clients
- Develop and maintain strong relationships with platform and publisher partners in the industry
- Spearheading the development of display strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy)
- Support Associate Director in monthly QBR and MMM reporting deliverables
- Oversee Sr Analysts and Analysts and ensure daily campaign monitoring, optimization, reporting and testing
- Establishing and driving Retail Media activations best practices to assimilate across tactics and activations
- Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
- Write and deliver media strategies, and overseeing the translation of these strategies into final media recommendations to be presented to clients
- Ensuring that media deliverables meet and align with client goals and objectives
- Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices
- Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations
- Prioritize teamwork and delegating responsibilities
- Providing creative solutions to client challenges
- Understanding big picture implications and how insights can be applied in other programs and environments
- Understand and explain attribution model across RMN partners
- Fostering relationship with internal teams (Strategy, Data & Analytics, and other capabilities) and external teams while managing multiple client stakeholders
- Developing and maintaining quality control procedures for campaign implementations
- Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
- Adopting established account management standards and program management best practices, but continuing to find process improvements
- Plan, organize, and manage all aspects of meetings, from scheduling, developing agendas, leading calls to follow-up
- Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
- Active knowledge sharing with capability and broader agency
- Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
- Contribute to Commerce COE to support capability development across the agency
- Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group