Job Description

The Manager, Digital Marketing Analytics will play an integral part of the Portfolio Marketing team and be responsible for assisting the Director, Marketing Analytics & Technology to develop and implement comprehensive marketing analytics strategy across NBC Sports Next and Fandango. This position will serve as a hands-on subject matter expert, with the ability to independently drive and execute advanced marketing analytics initiatives. This position will help lead the development and implementation of marketing analytics tools, technologies, and processes to enhance data collection, analysis, and reporting capabilities. This individual will be vital in facilitating various marketing stakeholders build, track, and monitor KPIs and goals that are essential to the business in a concise and consistent manner.

This person will have to be swift in cultivating relationships & in being the conduit between businesses, collaborate closely with Data, Product and Marketing to lead to the rapid development, implementation and adoption of innovative analytic tools and platforms and reporting. As such, this role requires a project manager mentality combined with excellent stakeholder management/communication skills with the ability to bridge technical, analytical, and marketing needs.

Job Duties

Data Analysis & Insights:

• Analyze marketing, sales, and operational data to identify trends, patterns, and business opportunities.
• Perform ad hoc analysis and generate insights for decision-making across business areas like revenue, productivity, and marketing channels.
• Provide actionable recommendations based on data insights to improve marketing strategies, campaigns, customer journeys, and business performance.

Reporting & Visualization:

• Create and maintain interactive dashboards, scorecards, and reports that track key performance indicators (KPIs) and campaign performance.
• Present findings and insights to senior leadership and other stakeholders, utilizing data visualization tools like Tableau, Power BI, Looker, or Datorama.
• Translate complex data into clear and concise presentations, using storytelling techniques for both technical and non-technical audiences.

Team Collaboration & Leadership:

• Collaborate with cross-functional teams (e.g., BI, paid, marketing, sales, engineering, product) to align strategies and ensure data-driven decisions.
• Partner with technical teams to define data requirements and develop data models for reporting and insights.

Strategy & Optimization:

• Support business and marketing initiatives by developing optimization strategies based on data insights.
• Help to measure and interpret A/B testing and web experiments to optimize conversion rates and user experience.
• Work with data engineering and BI teams to improve marketing attribution models, spend optimization, and customer segmentation strategies.
• Analyze customer trends and provide insights into competitive threats and opportunities.
• Utilize data to inform marketing strategies, campaign designs, and product positioning.

Qualifications

Basic Qualifications

• Bachelor’s degree in a relevant field such as Marketing, Business, Data Analytics, Data Science, Economics, Statistics, Computer Science, or related field
• 4+ years of experience in marketing analytics, MarTech, business intelligence, or a related field, with a proven track record of driving business growth through data-driven insights and technology solutions.
• Experience with digital marketing, paid user acquisition, and campaign performance analysis, especially in B2B SaaS, consumer internet, or mobile app environments.
• Experience with Email Service Providers (ESPs) such as Salesforce Marketing Cloud
• Understanding of data warehouses, data marts, data repositories, and basic data architecture.
• Comprehensive understanding of mobile tracking on iOS and Android, including SKAdNetwork, probabilistic matching, and deterministic attribution. Very familiar with MMPs like Adjust, AppsFlyer, Singular, Branch, and Kochava.
• Extensive understanding of visual analytics platforms such as Datorama, Tableau, Looker, or similar platforms strongly preferred.
• Proficiency in analytics tools like Google Analytics (GA/GA4), Adobe Analytics, or other web tracking platforms.
• Advanced proficiency in SQL for data extraction and manipulation. 2+ years of experience with MSSQL/Postgres/MYSQL
• 2+ years of experience in ETL processes and big data platforms like Google BigQuery, Amazon Redshift, and Snowflake.
• In-depth understanding of Excel skills, including pivot tables, VLOOKUPs, and complex linked workbooks.
• Proven understanding of marketing technologies and a history of delivering sophisticated marketing analytics reporting B2C, B2B, and DTC/D2C businesses.
• Strong analytical thinking, problem-solving abilities, and attention to detail, with the ability to interpret complex data sets and translate insights into actionable recommendations.
• Excellent communication, both written and verbal, with the ability to present complex data to non-technical stakeholders.
• Effective project management skills with the ability to meet deadlines and drive projects forward.
• Ability to prioritize and manage multiple projects in a fast-paced environment.
• Collaborative mindset with experience in cross-functional teamwork.

Desired Qualifications

• Experience/knowledge working with CDPs such as mParticle.
• Knowledge of programming languages like Python or R for data analysis.
• Passion for movies and the entertainment industry.
• Basic understanding of core performance marketing platforms such as Google and Meta.
• Passion for analytics and digital marketing.

Additional Job Requirements

• This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
• Must be willing to work in the Orlando, FL office.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.