Job Description

Universal Products and Experience’s Franchise Strategy team drives the global vision and strategic development and execution of franchise strategy and marketing plans to cultivate brand growth and drive revenue through consumer products and retail. We are a team of makers, thinkers, leaders and rebels whose passion is to ignite ideas every day, in a culture that celebrates creativity, fresh thinking, executional excellence and each other.

The Manager, Franchise Strategy is responsible for supporting the growth and development of NBCUniversal DreamWorks Animation properties. Key functions include creation and execution of both strategy and marketing plans, as well as ongoing brand management in partnership with global business teams.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $85,000-100,000 (bonus eligible)

Qualifications

** Franchise Strategy, Marketing & Development:**

• Assist in the development of long-term global franchise strategies for the NBCUniversal DreamWorks Animation properties
• Conduct brand analyses looking across the consumer and competitive landscape
• Lead overarching development and execution of innovative marketing campaigns for priority IP
• Liaise with global Franchise Management & Theatrical Brand Marketing, regional Franchise and Consumer Products partners to ensure global alignment

** Brand Stewardship:**

• Work with key stakeholders (internal and external) to ensure best-in-class representation of brands through partnership and approvals
• Develop strategy & creative briefs and partner with creative and product development teams to ideate authentic and merchandisable brand extensions and refreshes
• Represent consumer products opportunities and drive franchise coordination across key cross-company businesses

** Communication & Collaboration:**

• Create cross-divisional presentations and communications
• Develop and lead rollout of brand guardrails, reference and tools

** Professional Leadership:**

• Serve as a champion for best-in-class culture with an emphasis on collaboration, innovation and inclusion
• Cultivate strong relationships with key internal and external partners

** Qualifications/Requirements:**

• 3+ years’ experience; Franchise Management or Brand Marketing preferred
• Keynote experience is required

** Desired Characteristics:**

• Bachelor’s Degree preferred in marketing or related field
• Experience working with entertainment brands is a plus
• Proven presentations skills with executive presence and leadership
• Excellent written and verbal communication skills
• Ability to think strategically and conceptually
• Comfortable adapting to change in a continuously evolving environment

** Additional Requirements:**

• Hybrid : This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
• Travel : May be required in this position
• Expected to perform other related duties as assigned to support the needs of the team

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.