Job Description

Role Summary

The Manager, Loyalty is responsible for partnering with US & Global Marketing and Global RGM in defining the role of Loyalty in the Marketing Plan & Value. In addition, the Manager, Loyalty builds the business case and performs the post analysis on Loyalty tactics (e.g. accelerators) as well as changes to the Loyalty program partnering closely with US Marketing to sell-in the strategy and report on the business case and performance to US SLT and key O/O leadership groups. Additionally, you will set a promo budget for the Loyalty program and analyze the ROI on the spend, making strategic recommendations to changes in the program. This role will also support the ongoing Next Gen Loyalty Mission and related analysis and market sell-in of those tactics.

Job Duties

• Support Next Gen Loyalty Mission and market implementations/sell-in & execution
• Develop business case & post analysis for changes to Loyalty program as well as Loyalty tactics (e.g. accelerators)
• Provides analysis and inputs on Earned Rewards decisions
• Provides ongoing assessment of Loyalty economics and makes recommendations
• Works with Global RGM on how Loyalty should be integrated in PE3 / Market needs
• Defines the US loyalty strategy in alignment with the Global RGM strategy & Marketing

Qualifications

• 5+ years proven experience required, 3+ years in consulting, client services and/or pricing advisory or strategy, preferred
• Bachelor’s Degree in Accounting or Finance required; equivalent experience will also be considered. MBA or Masters in Finance, Economics, Math preferred
• Ability to frame business opportunities and develop clear, concise and compelling executive-ready communications to various audience groups with minimal guidance
• Analytic Insight: Capability and experience analyzing large amounts of data using multiple data sources, develop analysis templates/tools and synthesize various findings into actionable recommendations
• Knowledge of pricing and promotion dynamics, multi-tier pricing environment, long term impact of pricing decisions
• Advanced Excel and PowerPoint skills required. Experience working with Tableau and/or other data visualization

Additional Information

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.