We are looking for a Market Research Analyst with an eye for detail and methodical style, to survey customer preferences and other data as customers make product design decisions, pricing decisions, and promotion decisions. A successful market researcher will be able to analyze autonomously qualitative trends, data, strategies, and competition. Their aim from this analysis will be to increase competition.
Collection of data on consumers, competitors and marketplace
Consolidation of information into actionable items, including reports and presentations
Clear understanding of business objectives
Design surveys to discover prospective customers' preferences
Compile and analyze statistical data using a variety of modern and traditional methods to collect said data.
Perform valid and reliable market research SWOT analysis
Interpret data
Formulate reports
Make recommendations
Catalogue market research findings in databases
Provide competitive analysis on the market offerings of various companies, identify market trends, pricing/business models, sales and methods of operation of companies.
Evaluate releases to ensure correctness of program methodology, ket data, and angle of release.
Be well informed on trends of market, other party research, and ensure implementation of best practices.
Proven experience in the field of market research
Ability to multitask
Ability to interpret large amounts of data
Excellent communication and presentation skills
Exceptional knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office
Acumen of web analytics, search engines, and business research tools.
Familiarity with CRM programs
Working knowledge of methods of data collection (polls, focus groups, surveys etc)
Data warehousing, modeling, and mining knowledge at a working level or above
Great analytical and critical thinking skills
BS degree in Statistics, Marketing or related field