Market Research Analyst I

Location: Overland Park, KS
Company: DataMap
Client Work: www.datamap.ai/client-experience
Apply Here: DataMap Careers Page
Job Board: DataMap Job Board

Why Join DataMap?

At DataMap, we are rapidly expanding our marketing capabilities and seeking a sharp, detail-oriented Market Research Analyst I to help us understand our industry, customers, and competitors. You'll work directly with leadership, conducting research that informs strategic decisions, sales initiatives, and branding efforts.

This is a high-impact, entry-level role perfect for recent graduates or professionals with a background in journalism, communications, marketing, or business analytics who are eager to dive into data-driven research. If you love uncovering trends, analyzing competitive landscapes, and supporting marketing strategy, this is your chance to make an impact in a fast-growing company!

Role Overview

As a Market Research Analyst I , you will help DataMap refine its positioning by gathering insights into the industry, our competitors, and target customers. You will work cross-functionally with leadership, sales, and business development to analyze trends, interpret data, and deliver actionable recommendations that shape marketing campaigns, content strategy, and product positioning.

Key Responsibilities

✅ Industry & Market Analysis

• Research industry trends, emerging technologies, and competitive positioning.
• Analyze customer pain points and business needs to refine marketing messages.
• Create concise research reports to support leadership and sales teams.

✅ Competitor & Product Research

• Conduct competitor research, identifying strengths, weaknesses, and market opportunities.
• Analyze pricing models, go-to-market strategies, and differentiation tactics.
• Assist in tracking competitor marketing campaigns and customer engagement.

✅ Customer Insights & Data Interpretation

• Gather data on potential customers and help define our ideal client profiles.
• Support customer surveys, interviews, and feedback collection for strategy refinement.
• Compile insights into presentations and reports to guide decision-making.

✅ Marketing Strategy Support

• Work with leadership to ensure market research translates into actionable strategies.
• Support content development, social media messaging, and lead generation efforts.
• Identify potential partnership and branding opportunities based on research findings.

Qualifications

Bachelor's degree preferred (Marketing, Journalism, Communications, Business, Data Analytics, or related field).
Strong analytical and research skills with the ability to synthesize complex data.
Excellent writing and storytelling abilities—ideal for journalism or research-focused grads.
Interest in market intelligence, business strategy, and data-driven decision-making.
Proficiency in tools like Google Sheets, Excel, Tableau, or basic SQL is a plus.
Adaptable, detail-oriented, and eager to take ownership of projects.

Why Apply?

✔ Work directly with a C-level executive and gain exposure to high-level business strategy.
✔ Define your role and make an impact in a fast-growing company.
✔ Develop elite research, strategy, and analytical skills while shaping DataMap's marketing capabilities.
✔ Be part of an innovation-driven company that values strategic thinking and efficiency.

Apply today! Even if you don't meet every requirement, we encourage motivated candidates eager to learn, innovate, and grow!