Market Research Specialist

Hansen Talent Group

Market Research Specialist

Columbia, SC
Full Time
Paid
  • Responsibilities

    Hansen Talent Group is hiring a Business System Analyst I to work with a large enterprise in Columbia, SC.

    What you'll do:

    • Conduct primary/secondary market research, performs thorough statistical analysis of research data.
    • Provide information in concise/well-written reports to assist in strategic/marketing plan. 
    • Manage
    • major marketing/sales projects, makes recommendations on product enhancement/performance, market demographics, new market potential, sales predictions/goals. 
    • Prepare/analyze statistical comparisons of industries/companies, makes recommendations to product line.

    Requirements and Qualifications:

    • Strong knowledge of primary and secondary research techniques including AI tools.
    • Strong knowledge of marketing principles and techniques.
    • Strong project planning and analytical/critical thinking skills.
    • Excellent verbal and written communication skills.
    • Ability to handle confidential or sensitive information with discretion.
    • Demonstrated proficiency in spelling, punctuation, grammar skills.