Job Title: Marketing & Admissions Director
Company: Campbell Street
Location: Altoona Nursing and Rehabilitation Community - Altoona, IA
ABOUT CAMPBELL STREET : Join the Campbell Street team and be part of a company that truly invests in its employees! Proudly Great Place to Work® certified , we are dedicated to creating a supportive and rewarding environment for our staff. We offer unique benefits , including certification reimbursement, same-day pay, and a matching 401(k) , because we believe in taking care of the people who take care of others.
At Campbell Street, we welcome individuals at all stages of their careers —whether you're an experienced professional, looking for a career change, or completely new to the industry, we provide the tools and support you need to succeed. We offer flexible scheduling to accommodate those continuing their education, cover all CEUs and license renewals , and provide hands-on guidance through our clinical, operations, HR, business development, business office, and talent acquisition teams.
At Campbell Street, our Mission is simple yet powerful: Exceptional People. Extraordinary Care. We strive to create a lasting, positive impact in everything we do. Guided by our SMART Values — Servant Leadership, Mirror First, Always Do the Right Thing, Resilience, and Transparency —we foster a culture of integrity, support, and excellence. These principles shape how we serve our residents and empower our staff, ensuring a compassionate and purpose-driven environment where everyone can thrive.
As we continue to grow and serve more residents across the Midwest , we are looking for compassionate, driven individuals to join our team. If you’re looking for a fresh start, a new opportunity, or a chance to build a meaningful career in healthcare, we invite you to apply today!
POSITION PURPOSE:
The Marketing/Admissions Coordinator at Altoona Nursing and Rehab is responsible for developing and executing marketing strategies to promote the facility, attract potential residents, and manage the admissions process. This role requires a dynamic individual with strong communication skills and the ability to effectively represent the facility to prospective residents, families, and referral sources. The coordinator will play a key role in driving occupancy rates and ensuring a smooth admissions process while working closely with the facility’s leadership team.
ESSENTIAL FUNCTIONS OF POSITION:
Marketing and Outreach:
• Develop and implement marketing strategies and campaigns to promote Altoona Nursing and Rehab within the local community and beyond.
• Create marketing materials including brochures, flyers, and digital content to highlight the facility’s services and benefits.
• Build and maintain relationships with referral sources, including hospitals, physicians, and community organizations.
• Organize and participate in community events, health fairs, and promotional activities to enhance the facility's visibility.
Admissions Process Management:
• Manage the admissions process from initial inquiry to move-in, ensuring a seamless and positive experience for prospective residents and their families.
• Conduct facility tours, provide information on services, and address any questions or concerns from potential residents.
• Collaborate with the admissions team to ensure accurate and timely processing of admission paperwork and documentation.
• Work with the clinical and administrative teams to coordinate move-in logistics and ensure readiness for new residents.
Data Management and Reporting:
• Maintain accurate records of inquiries, tours, admissions, and marketing activities.
• Analyze and report on marketing campaign effectiveness, occupancy rates, and other key performance indicators.
• Provide regular updates and feedback to the facility’s leadership team on marketing and admissions activities.
Customer Service and Relationship Management:
• Provide exceptional customer service and support to prospective residents and their families throughout the admissions process.
• Address any issues or concerns promptly and professionally to ensure a positive experience.
• Follow up with recent admissions and referral sources to maintain relationships and gather feedback.
Collaboration and Teamwork:
• Work closely with the Regional Operations and Nursing Teams to ensure alignment with facility goals and to address any operational needs.
• Support facility staff with marketing-related tasks and initiatives as needed.
• Participate in team meetings and contribute to strategic planning and decision-making.
Education/requirements:
• Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field is preferred.
• Previous experience in marketing, sales, or admissions, preferably within a healthcare or long-term care setting.
• Proven track record of developing and executing successful marketing campaigns and managing admissions processes.
** BENEFITS** : At Campbell Street, we believe in taking care of our employees just as they care for others. We offer a comprehensive benefits package designed to support your health, financial well-being, and career growth. Whether you're looking for great insurance options, financial security, or educational support, we’ve got you covered.
Our Benefits Include:
At Campbell Street, your well-being, growth, and financial future matter —join us and experience the support you deserve!
Important Notice:
Campbell Street will never ask candidates to pay for job placement, training, or provide banking or financial information during the hiring process. If you receive an unsolicited offer or interview request that seems suspicious, please contact us directly at adekkers@campbellstreetsl.com to verify its legitimacy.