Job Summary:

We are seeking a proactive and creative Marketing Specialist to join our team. As a Marketing Specialist, you will play a pivotal role in supporting our marketing efforts, including lead follow-ups, product research, content development, social media management, and website optimization.

Essential Functions and Responsibilities:

• Follow up on leads generated from international trade shows and develop promotional materials to support marketing initiatives.
• Assist in the development of new product lines by researching competitive information and evaluating market trends.
• Compile, format, and produce creative communications, including information summaries, graphs, and presentations.
• Manage social media channels, execute social media communication strategies, and drive community engagement.
• Develop creative content for social media platforms and analyze insights to improve performance.
• Maintain and optimize website design to enhance user experience and visibility.
• Perform other duties as assigned by the immediate supervisor.

Qualifications:

• Bachelor’s degree in Marketing or Communications is required.
• 2+ years of related work experience in marketing.
• Bilingual proficiency in English and Spanish is required
• Strong content development and written communication skills.
• Proficiency in office management, marketing principles, and social media platforms (LinkedIn, Twitter, Facebook, YouTube).
• Knowledgeable in market research techniques and databases.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Detail-oriented with excellent organizational and team-oriented collaboration skills.
• Proficient in MS Office suite (Word, Excel, PowerPoint).
• Strong interpersonal and communication skills.

Travel: This position requires up to 25% international travel.