Our client, the leading in its industry with over 35 years of success, is seeking a dedicated Marketing Assistant.

Responsibilities:

Social Media & Email Marketing:

• Review and analyze existing social media and email marketing strategies, identifying areas for improvement based on data analysis (e.g., engagement rates, conversion rates, click-through rates).
• Propose and implement new, data-driven marketing strategies to increase brand awareness, drive website traffic, and generate leads.
• Create and schedule engaging social media content across various platforms (e.g., Facebook, Instagram, LinkedIn).
• Develop and execute targeted email marketing campaigns, including newsletters, promotional emails, and automated drip campaigns.
• Monitor and analyze campaign performance, track key metrics, and generate reports to identify areas for optimization.

Competitor Research:

• Conduct in-depth research on competitor marketing strategies, including their social media presence, email marketing campaigns, and advertising efforts.
• Identify product differentials and competitive advantages to effectively position our brand in the market.
• Explore and identify underutilized marketing channels and strategies employed by competitors.

Content Creation & Design:

• Create visually appealing graphics and engaging content for social media and email marketing campaigns using design tools.

Requirements

• 2+ years of successful experience in a marketing role, with a strong emphasis on social media and email marketing campaigns.
• Demonstrated ability to analyze marketing data, extract key insights, and translate these insights into actionable strategies and data-driven proposals.
• Proven ability to create visually compelling graphics and engaging content using graphic design software.
• Strong research, analytical, and problem-solving skills with the ability to think creatively and outside the box.
• A strong work ethic, a hunger to succeed, and a desire to lead and contribute significantly to the company's overall marketing strategy.

Benefits

• Health, dental, vision insurance packages
• Paid time off
• 401(k)
• Leadership development opportunities