As a Marketing Auditor and Data Analyst, you will play a crucial role in evaluating and optimizing marketing strategies through a comprehensive analysis of data. Your responsibilities will involve assessing the effectiveness of marketing campaigns, identifying areas for improvement, and ensuring compliance with industry standards and regulations. This role requires a strong analytical mindset, attention to detail, and the ability to translate data insights into actionable recommendations. Responsibilities: Campaign Performance Analysis: • Evaluate the performance of marketing campaigns across various channels, including TV placement and production, digital media, email campaigns, and print production. • Utilize data analytics tools to measure key performance indicators (KPIs) such as conversion rates, customer acquisition costs, and return on investment (ROI). • Identify trends and patterns to understand the impact of marketing efforts on overall business goals. Data Quality Assurance: • Ensure the accuracy and reliability of marketing data by conducting regular audits and validations. • Collaborate with internal teams and ownership direction to establish and maintain data quality standards. • Implement data cleansing processes to address discrepancies and inconsistencies in marketing databases. Compliance Monitoring: • Stay abreast of industry regulations and standards related to marketing practices. • Conduct audits to ensure marketing activities comply with legal and regulatory requirements. • Provide recommendations and implement changes to address any compliance issues identified during audits. Market Research and Competitive Analysis: • Conduct market research to gather insights on industry trends, consumer behavior, and competitor activities. • Analyze competitive marketing strategies to identify opportunities for improvement and innovation. • Present findings and recommendations to support strategic decision-making. Data Visualization and Reporting: • Create visually compelling reports and dashboards to communicate key findings and insights to stakeholders. • Collaborate with cross-functional teams to share data-driven recommendations for optimizing marketing strategies. Continuous Improvement: • Proactively identify areas for process improvement and efficiency in marketing operations. • Collaborate with the marketing team to implement data-driven enhancements and optimizations. Qualifications: • Bachelor’s degree in Marketing, Business, Statistics, or a related field (preferred) • Proven experience in data analysis, preferably in a marketing or digital marketing context. • Proficiency in data analytics tools • Strong understanding of marketing principles and KPIs. • Excellent communication skills to convey complex data insights • Attention to detail and ability to work independently. Compensation: $65,000 - $100,000

• Campaign Performance Analysis:  • Evaluate the performance of marketing campaigns across various channels, including TV placement and production, digital media, email campaigns, and print production.  • Utilize data analytics tools to measure key performance indicators (KPIs) such as conversion rates, customer acquisition costs, and return on investment (ROI).  • Identify trends and patterns to understand the impact of marketing efforts on overall business goals. Data Quality Assurance:  • Ensure the accuracy and reliability of marketing data by conducting regular audits and validations.  • Collaborate with internal teams and ownership direction to establish and maintain data quality standards.  • Implement data cleansing processes to address discrepancies and inconsistencies in marketing databases. Compliance Monitoring:  • Stay abreast of industry regulations and standards related to marketing practices.  • Conduct audits to ensure marketing activities comply with legal and regulatory requirements.  • Provide recommendations and implement changes to address any compliance issues identified during audits. Market Research and Competitive Analysis:  • Conduct market research to gather insights on industry trends, consumer behavior, and competitor activities.  • Analyze competitive marketing strategies to identify opportunities for improvement and innovation.  • Present findings and recommendations to support strategic decision-making. Data Visualization and Reporting:  • Create visually compelling reports and dashboards to communicate key findings and insights to stakeholders.  • Collaborate with cross-functional teams to share data-driven recommendations for optimizing marketing strategies. Continuous Improvement:  • Proactively identify areas for process improvement and efficiency in marketing operations.  • Collaborate with the marketing team to implement data-driven enhancements and optimizations.