Marketing/Communications Specialist - Archbishop Ryan High School

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Office of Catholic Education

Marketing/Communications Specialist - Archbishop Ryan High School

Philadelphia, PA
Full Time
Paid
  • Responsibilities

    Marketing/Communications Specialist

    Archbishop Ryan

    11201 Academy Road

    Philadelphia, PA 19154

    Position Overview:

    Archbishop Ryan High School is seeking a dynamic and creative Marketing/Communications Specialist to lead our digital communications strategy and oversee the management of the school’s website. The ideal candidate will have a passion for education, a strong understanding of digital marketing trends, and the ability to effectively communicate the school’s message to prospective families, current students, alumni, and the wider community. This role is integral to the development and execution of the school’s digital presence, ensuring content is engaging, consistent, and aligned with the school’s mission and vision.

    Key Responsibilities:

    1. Digital Communications Management:

    • Develop and implement the school’s digital marketing and communications plan with specific goals, strategies, and timelines for digital communication initiatives.
    • Manage all aspects of the school’s website, including content creation, design updates, and maintenance to ensure it is user-friendly, accurate, and up-to-date.
    • Track and analyze digital communications and website performance using analytics tools, providing reports on visitor engagement, traffic, and other key metrics to continuously improve content strategy.
    • Coordinate on the creation and distribution of digital newsletters, updates, and other communications for current families, prospective students, and alumni.
    • Write and edit copy for digital platforms, including blog posts, social media, email newsletters, and web content.

    2. Social Media Management:

    • Develop and execute a content calendar for social media channels (Facebook, Instagram, LinkedIn, Twitter, etc.), ensuring timely and consistent posts that reflect the school’s voice and values.
    • Create engaging multimedia content (images, videos, graphics) that showcases student life, school events, achievements, and academic programs.
    • Engage with followers on social media, responding to comments, messages, and inquiries in a timely and professional manner.
    • Track social media metrics and create reports on the effectiveness of social media campaigns.

    3. Content Creation & Storytelling:

    • Work closely with faculty, staff, and students to capture and share compelling stories that highlight the school’s unique programs, culture, and achievements.
    • Coordinate with the admissions team to create digital content that attracts prospective students and families, including virtual tours, open house promotions, and admissions videos.
    • Develop and manage a photo/video library that supports the school’s storytelling efforts across digital channels.

    4. Website Management:

    • Oversee the daily operations of the school’s website, ensuring content is clear, accurate, and aligned with the school’s brand.
    • Collaborate with internal teams to ensure all departments (Admissions, Development, Athletics, Academics) have up-to-date content on the website.
    • Troubleshoot any technical issues related to the website and collaborate with external vendors or IT staff when necessary.
    • Ensure website is optimized for search engines (SEO) and user experience (UX).

    5. Collaboration & Brand Consistency:

    • Work to ensure all digital content is aligned with the school’s brand guidelines, mission, and values.
    • Collaborate with faculty and staff to ensure that digital communications are aligned with the academic calendar, key events, and initiatives.

    Qualifications:

    • Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
    • Experience: 2+ years of experience in digital marketing, communications, or a similar role (preferably in an educational setting).

    Technical Skills:

    • Strong knowledge of website management tools (Edlio or similar CMS).
    • Proficiency in email marketing platforms (preferably Constant Contact.).
    • Experience with social media platforms and tools (Instagram, Facebook, Twitter, LinkedIn, and social media management tools like Hootsuite or Buffer).
    • Familiarity with SEO best practices and Google Analytics.
    • Basic graphic design skills (Adobe Creative Suite, Canva, etc.) and video editing experience is a plus.

    Skills:

    • Excellent written and verbal communication skills with an eye for detail.
    • Ability to work independently and manage multiple projects simultaneously.
    • Strong organizational skills and the ability to meet deadlines in a fast-paced environment.
    • Creative thinking and problem-solving skills with a proactive attitude.
    • Personal Attributes:
    • Passion for education and a deep understanding of the role communications plays in shaping a school’s brand.
    • A collaborative team player who can build relationships across departments.

    Deadline for application is April 3, 2025

    Candidates interested in Marketing/Communications Specialist position should submit their cover letter, resume, and references to Joseph Sanginiti, President, jsanginiti@arhs.org

    PA required clearances and Safe Environment certifications and official transcripts will be required before employment can begin.

    Interviews will be granted to the most qualified applicants.

    As a religious organization, the Archdiocese of Philadelphia is also bound by Canon Law and Catholic teachings. For this reason, there may be occasions when an employee’s failure to adhere to the truths of the Catholic faith are a factor in employment-related decisions. In the event an employee fails to adhere to, or takes a position publicly that is contrary to, Catholic doctrine and teachings, or any policy or procedure maintained by the Archdiocese, the employee may be subject to disciplinary action up to and including termination of employment.

    Employment practices will not be influenced by an individual’s legally protected status or any other basis as may be required by local, state and/or federal law as those laws apply to the Archdiocese.

    Any employee with questions or concerns about any type of discrimination in the workplace is encouraged to bring these issues to the attention of Human Resources. Employees can raise concerns and make reports without fear of reprisal. Anyone found to be engaging in any type of unlawful discrimination will be subject to disciplinary action, up to and including termination of employment.

    The Archdiocese of Philadelphia is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applications without regards to race, color, religion, age, sex, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact the Office of Catholic Education at 215-587-3700.