The Marketing Community Relations Manager is responsible for overall management of marketing community relations and related staff, promoting community relationship development throughout the territory, and creating a positive identity for the company through promotional material and personal visits. The manager is responsible for increasing care hours, developing a profitable referral source pipeline, gaining market share, and intake of new clients. The core competencies for a manager: Verbal Communication, Creativity, Organization, Listening, Likability, Tenacity, Energy, and Inspirational/Influential.

ESSENTIAL FUNCTIONS

VERBAL COMMUNICATION

Communicates effectively 1:1 and in group settings.

Easily articulates the vision and standards.

Keeps team and referral sources informed.

Communicates information on market share strategy to team.

CREATIVITY

Generates new solutions to problems or suggests innovative improvements to current processes.

Creates promotional material as needed.

Investigates competitive landscape and identifies opportunities to gain market share.

ORGANIZATION

Pre-plans weekly sales activities.

Categorizes referral sources by profitability.

Maintains up-to-date competitive files, charges and pay rates.

Maintains all sales activity in the Customer Relationship Manager database.

Maximizes efficiency and cost effectiveness in daily activities.

LISTENING

Tunes in to the opinions, feelings and needs of people.

Understands the impact of one’s behavior on others and is patient and empathetic.

Let’s others speak and actively listens to address specific needs.

LIKEABILITY

Builds and maintains trusting relationships with all stakeholders.

Builds referral pipeline by nurturing genuine relationships.

Exhibits friendliness, sense of humor, genuineness and a caring nature.

Even when frustrated, treats people with respect.

TENACITY

Is energized by developing and meeting annual sales goals.

Establishes new sales opportunities.

Passionately strives to achieve positive results.

Conveys strong need to win.

Has a reputation for not giving up.

Continuously asks for the business.

Leverages competitive environment to gain market share.

ENERGY

Presents ideas and data, which outline new service opportunities and sales potential.

Represents the agency in the community, such as health fairs, exhibits, etc…

Exhibits dynamism, enthusiasm, charisma, excitement and a positive “can do” attitude.

Participates in educational opportunities in healthcare.

INSPIRATIONAL/INFLUENTIAL

Coordinates community relations activity with all staff to ensure appropriate follow-up.

Is highly knowledgeable in the agency service lines, service fees and client base.

Proposes services and institutes contractual agreements with clients.

EDUCATION / SKILLS / ABILITIES / AVAILABILITY

College degree and eight years of business/marketing experience.

Basic office and computer skills and organizational abilities. Excellent interpersonal relations abilities.

Excellent inside sales and communication skills.

Knowledge of common medical terminology.

Able to work independently, demonstrating sound judgment and documenting activity.

Read, write, speak and understand English as needed for the job.

Be available as required for on-call duty outside of normal office hours.

WORKING ENVIRONMENT Works primarily in the field. Full time with flexible hours.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Right at Home Franchising Corporate.