Benefits:

Competitive salary

Health insurance

Training & development

Vision insurance

Dental insurance

Opportunity for advancement

The Content Specialist will play a crucial role in developing and executing content strategies that enhance our brand presence, support our marketing initiatives, and engage our target audience. By collaborating closely with the cross-functional team, this role is responsible for creating compelling, technical, and high-quality content that aligns with our brand, engages our audience, and supports our marketing goals.

Key Responsibilities

Develop clear, engaging, and compelling content for a variety of platforms including websites, blogs, press social media, email campaigns, and marketing collateral

Optimize content for search engines using relevant keywords and best practices to improve organic visibility and drive traffic to the company website

Own the website content management and email marketing platforms, ensure accuracy and relevance

Engage with the audience through social media channels, responding to comments and messages promptly

Conduct customer interviews to gather insights on their experience and satisfaction levels, and to collect use cases and case studies

Monitor and analyze content performance using analytics tools, and provide insights and recommendations for optimization

Ensure that all content aligns with the company’s branding and messaging guidelines, maintaining a consistent tone and style across all digital and printed materials

Contribute to the development of content strategies and plans, providing insights and recommendations based on content performance

Maintain and update the content calendar, ensuring timely delivery of all content assets

Monitor content performance metrics and adjust strategies as needed

Provide support and guidance to internal stakeholders on content standards and best practices, ensuring high-quality outputs

Skills and Qualifications

Bachelor’s degree in marketing, communications, business, or a related field

3-5 years of content creation and management experience, preferably in the B2B or manufacturing industry

Exceptional writing, editing, and proofreading skills with a keen eye for detail

Proficiency in content management systems (CMS), such as WordPress, and familiarity with marketing automation tools such as Salesforce and HubSpot

Experience with SEO best practices and analytics tools (e.g., Google Analytics, SEMRush)

Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines

Strong interpersonal skills and the ability to collaborate effectively across teams

Knowledge of graphic design tools (e.g., Adobe Creative Suite) is a plus

Ability to take direction and feedback, applying it to enhance content quality and effectiveness