Marketing Content Specialist

Rapid Die Cut

Marketing Content Specialist

Clinton Township, MI
Full Time
Paid
  • Responsibilities

    Benefits:

    Competitive salary

    Health insurance

    Training & development

    Vision insurance

    Dental insurance

    Opportunity for advancement

    The Content Specialist will play a crucial role in developing and executing content strategies that enhance our brand presence, support our marketing initiatives, and engage our target audience. By collaborating closely with the cross-functional team, this role is responsible for creating compelling, technical, and high-quality content that aligns with our brand, engages our audience, and supports our marketing goals.

    Key Responsibilities

    Develop clear, engaging, and compelling content for a variety of platforms including websites, blogs, press social media, email campaigns, and marketing collateral

    Optimize content for search engines using relevant keywords and best practices to improve organic visibility and drive traffic to the company website

    Own the website content management and email marketing platforms, ensure accuracy and relevance

    Engage with the audience through social media channels, responding to comments and messages promptly

    Conduct customer interviews to gather insights on their experience and satisfaction levels, and to collect use cases and case studies

    Monitor and analyze content performance using analytics tools, and provide insights and recommendations for optimization

    Ensure that all content aligns with the company’s branding and messaging guidelines, maintaining a consistent tone and style across all digital and printed materials

    Contribute to the development of content strategies and plans, providing insights and recommendations based on content performance

    Maintain and update the content calendar, ensuring timely delivery of all content assets

    Monitor content performance metrics and adjust strategies as needed

    Provide support and guidance to internal stakeholders on content standards and best practices, ensuring high-quality outputs

    Skills and Qualifications

    Bachelor’s degree in marketing, communications, business, or a related field

    3-5 years of content creation and management experience, preferably in the B2B or manufacturing industry

    Exceptional writing, editing, and proofreading skills with a keen eye for detail

    Proficiency in content management systems (CMS), such as WordPress, and familiarity with marketing automation tools such as Salesforce and HubSpot

    Experience with SEO best practices and analytics tools (e.g., Google Analytics, SEMRush)

    Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines

    Strong interpersonal skills and the ability to collaborate effectively across teams

    Knowledge of graphic design tools (e.g., Adobe Creative Suite) is a plus

    Ability to take direction and feedback, applying it to enhance content quality and effectiveness