Real Estate Marketing Specialist – Lead Generation & Brand Growth Are you an excellent real estate marketer who knows how to generate and convert leads like a pro? Do you thrive in a fast-paced, high-performance environment? If so, Team Gosney wants YOU. What You’ll Do: • Lead Generation & PPC – Create, manage, and optimize Facebook, Google PPC, and YouTube ads for high-quality buyer & seller leads. • Brand Growth & Content Strategy – Develop compelling social media, email campaigns, and video content to position our team as the top real estate brand in multiple states. • Conversion Optimization – Build high-converting funnels and refine follow-up strategies to increase closing rates. • Tech & CRM Integration – Optimize Follow Up Boss (or similar CRM), automation, and retargeting campaigns. • Performance Tracking & ROI Focus – Track results, analyze data, and make strategic adjustments for max revenue impact. What You Bring: • Proven success in real estate marketing, lead gen, and conversion strategies • Experience running paid ads (Google, Facebook, YouTube) with measurable results • Strong copywriting & branding skills to make listings and campaigns stand out • Familiarity with email marketing (BombBomb, MailChimp), retargeting, and automation • Ability to collaborate with a high-performance real estate team Why Join Team Gosney? • We provide the budget—you make the magic happen • No red tape—just results-driven execution • Work directly with a powerhouse team of top producers • Competitive salary + performance-based bonuses **** If you have the skills and hustle to elevate our marketing to the next level , apply now! Responsibilities: Real Estate Marketing Specialist – Job Responsibilities Lead Generation & Digital Advertising • Plan, execute, and optimize Google PPC, Facebook, and YouTube ad campaigns to generate high-quality buyer & seller leads and Websites • Manage advertising budgets efficiently to maximize ROI • Implement retargeting and remarketing strategies to increase conversion rates • Monitor and analyze lead quality, cost per lead (CPL), and conversion rates Social Media & Content Marketing • Develop and execute a social media strategy across Facebook, Instagram, LinkedIn, and YouTube • Create engaging content, including videos, infographics, and posts that drive engagement and leads • Manage and grow the company’s organic reach & social presence • Oversee listing promotion and property marketing across digital platforms CRM & Marketing Automation • Optimize and manage the team’s CRM (Follow Up Boss, or similar) for efficient lead nurturing • Set up email drip campaigns, SMS sequences, and retargeting strategies to convert leads into closings • Work closely with ISAs and agents to ensure leads are properly followed up with Branding & Positioning • Craft compelling listing presentations, agent marketing materials, and team branding • Design and refine high-converting landing pages and funnels • Ensure consistent brand messaging across all digital platforms Performance Analysis & Strategy Optimization • Track and report key marketing KPIs , including lead volume, cost per acquisition (CPA), and conversion rates • Continuously test and improve ad creatives, email subject lines, and landing pages • Provide insights and recommendations based on marketing performance data Collaboration & Growth Strategy • Work closely with agents, ISAs, and leadership to align marketing efforts with sales goals • Stay ahead of real estate marketing trends, technologies, and best practices • Identify new lead sources and opportunities for growth Ideal Candidate: • Proven experience in real estate marketing, digital ads, and conversion-focused campaigns • Strong background in paid advertising, social media growth, and branding • Ability to analyze data and make ROI-driven marketing decisions • Experience with email marketing, automation, and CRM optimization • Highly organized, creative, and results-driven If you’re ready to level up our marketing and generate real revenue, apply now! Qualifications: • 2+ years of experience in content creation and marketing • Proficiency in creating and editing digital content • Strong writing skills with attention to detail • Knowledge of digital marketing strategies and trends • Experience with spreadsheets and data analysis Compensation: $32,500 - $55,000 yearly

• Real Estate Marketing Specialist – Job ResponsibilitiesLead Generation & Digital Advertising • Plan, execute, and optimize Google PPC, Facebook, and YouTube ad campaigns to generate high-quality buyer & seller leads and Websites • Manage advertising budgets efficiently to maximize ROI • Implement retargeting and remarketing strategies to increase conversion rates • Monitor and analyze lead quality, cost per lead (CPL), and conversion ratesSocial Media & Content Marketing • Develop and execute a social media strategy across Facebook, Instagram, LinkedIn, and YouTube • Create engaging content, including videos, infographics, and posts that drive engagement and leads • Manage and grow the company’s organic reach & social presence • Oversee listing promotion and property marketing across digital platformsCRM & Marketing Automation • Optimize and manage the team’s CRM (Follow Up Boss, or similar) for efficient lead nurturing • Set up email drip campaigns, SMS sequences, and retargeting strategies to convert leads into closings • Work closely with ISAs and agents to ensure leads are properly followed up withBranding & Positioning • Craft compelling listing presentations, agent marketing materials, and team branding • Design and refine high-converting landing pages and funnels • Ensure consistent brand messaging across all digital platformsPerformance Analysis & Strategy Optimization • Track and report key marketing KPIs, including lead volume, cost per acquisition (CPA), and conversion rates • Continuously test and improve ad creatives, email subject lines, and landing pages • Provide insights and recommendations based on marketing performance dataCollaboration & Growth Strategy • Work closely with agents, ISAs, and leadership to align marketing efforts with sales goals • Stay ahead of real estate marketing trends, technologies, and best practices • Identify new lead sources and opportunities for growthIdeal Candidate: • Proven experience in real estate marketing, digital ads, and conversion-focused campaigns • Strong background in paid advertising, social media growth, and branding • Ability to analyze data and make ROI-driven marketing decisions • Experience with email marketing, automation, and CRM optimization • Highly organized, creative, and results-drivenIf you’re ready to level up our marketing and generate real revenue, apply now!