Marketing Coordinator

Job Description:

As the Marketing Coordinator you will spearhead Heyday Houston’s marketing strategy, drive brand awareness, and oversee content creation and digital marketing efforts. You will manage influencer outreach, coordinate pop-up events, and ensure our marketing efforts are aligned with current trends and shop specials. Your role will involve hands-on execution, including attending events, creating content, and engaging with our community.

Key Responsibilities:

B2B Communication & Event Coordination:

Facilitate B2B communication to coordinate and execute pop-up events aimed at enhancing brand visibility and client engagement.

Identify and establish connections with relevant markets and potential partners for pop-up events and collaborations

Influencer Outreach:

Handle influencer outreach, schedule appointments, and build strong relationships to leverage their audience for brand promotion.

Manage influencer collaborations and oversee the creation and dissemination of content in partnership with influencers.

Content Creation & Management:

Regularly create and curate engaging content for various platforms including social media, digital ads, and promotional materials.

Develop digital designs for flyers, business cards, A-frames, and other marketing collateral as needed.

Social Media & Community Engagement:

Oversee and manage all social media accounts, ensuring timely and relevant content that fosters community engagement.

Respond to client reviews on Google, Yelp, and other platforms, promoting positive feedback and managing customer interactions.

Paid Media & Advertising:

Communicate with the paid media team to ensure content alignment with current shop specials and marketing goals.

Manage and optimize paid advertisements on Meta (Facebook/Instagram) and Google platforms.

Marketing Trends & Strategy:

Stay updated on marketing trends, industry developments, and upcoming holidays to integrate into marketing strategies and client events.

Use these insights to refine marketing approaches and enhance brand relevance.

Partnerships & Giveaways:

Explore and secure in-kind partnerships for event support and develop creative giveaway ideas to keep clients engaged.

Event Presence & Execution:

Attend events to oversee execution, ensure smooth operations, and engage with attendees.

Capture high-quality photos and videos during events for promotional use and content creation.

Continuous Improvement:

Identify and implement improvements in marketing strategies and shop operations to boost brand awareness and streamline processes.

Propose and execute new ideas to attract new clients and enhance overall marketing efficiency.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Heyday Skincare Corporate.