Marketing Coordinator

Job Description

The Marketing Coordinator will be responsible for driving client growth, enhancing our online presence, and executing marketing initiatives that align with our business goals. The Marketing Coordinator will focus heavily on social media management, reputation management, creating compelling design materials, and organizing key events such as grand openings, open houses, and community outreach activities.

Culture

· Operate as an ambassador for the brand – living the culture and leading through example

· Our mission (to empower veterinary professionals) should be at the forefront of all marketing support and the right person will have a customer service mindset for working with team members, patients and per parents

· Find ways to inject high-touch customer service into everything we do

· Support hospital leadership with requests and ideas

· Be a true team player and cheerleader, sharing successes, stories, and results with our internal teams and developing a strategic plan for their sharing across personal industry networks

Community

· Plan and execute events such as grand openings, open houses, community outreach programs, and client appreciation events to increase local brand awareness and attract new clients.

· Monitor online reviews and client feedback, responding promptly and appropriately to maintain a positive public image for the practice.

Collaboration

· Develop and execute strategies to attract new clients, retain current clients, and promote long-term relationships within the community.

· Create and manage engaging content across social media platforms (Facebook, Instagram, etc.) to increase client engagement, brand visibility, and promote services.

· Work with locations on a monthly social media content calendar, coaching on best practices and also posting location-specific content in line with overarching HVP company posts

· Keep website up to date while consistently adding blog content in line with SEO keyword strategy

· Maintain email marketing schedule, linking back to website blogs

· Track the performance of marketing campaigns, social media engagement, and event success. Provide regular reports and insights to improve future marketing strategies.

· Design marketing materials, including flyers, social media graphics, newsletters, and email campaigns, ensuring all content aligns with the practice’s branding and appeals to the target audience.

· Plan and execute events such as grand openings, open houses, community outreach programs, and client appreciation events to increase local brand awareness and attract new clients.

· Work closely with other team members, including veterinarians and support staff, to align marketing efforts with the practice’s mission and services.

· Support HVP Business Development and Talent Acquisition efforts via the creation of marketing materials (infographics, videos, blog posts, articles, case studies) and dissemination via the website and paid advertising on social media, industry publications, and Google Ads.

· Additional responsibilities as the company scales and the position evolves.

Skills & Abilities

· Limitless creativity and attention to detail balanced with strategic vision

· Excellent communication, project management, and people skills

· Action-oriented and highly-organized doer

· Ability to manage multiple tasks and work well with team members at our practices

· Flexibility to work in a fast-growing organization

· Superior spelling and grammar skills

· Customer service experience a plus

· Passion for continuous learning and improvement with desire to grow with the organization

· Natural ability to ask questions, takes risks, and consistently deliver best-in-the-industry content

· Travel up to 25%

Education, Experience & Qualifications

· Bachelor’s Degree in marketing or communications

· 3-5 years of experience in marketing, social media management, and event coordination

· Strong design skills with proficiency in Canva, Adobe Illustrator or similar tools

· Strong understanding of reputation management techniques and online engagement strategies

· Email marketing experience

· Understanding of ROI metrics and reporting

· Familiarity with Google Ads, Analytics, FB/IG Advertising

Hometown Veterinary Partners is committed to Equal Employment Opportunity (EEO) and to compliance with all

Federal, State and local laws that prohibit employment discrimination based on race, color, age, natural origin, ethnicity, religion, gender, pregnancy, marital status, sexual orientation, citizenship, genetic disposition, disability or veteran's status or any other classification protected by State/Federal law.