Job Title: Marketing Data Operations Specialist
Location: Hybrid/Davidson, NC
Type: Full-time/contract
About Everblue:
Everblue is a mission-driven company dedicated to transforming careers and improving organizational efficiency. We specialize in delivering energy efficiency training programs to contractors, empowering them with the skills they need to drive sustainability in their communities. Beyond training, we partner with government agencies and nonprofits to modernize outdated processes, replacing paper-based methods with automated, technology-driven solutions. Our work fosters efficiency, boosts performance, and creates lasting impact.
Role Overview:
Do you love spotting patterns, cleaning up chaos, and following a digital breadcrumb trail to discover how a sale was made? Do you get a weird thrill from color-coded spreadsheets, perfect CRM records, and watching conversion rates tick upward?
As a Marketing Data Operations Specialist at Everblue, you'll be the go-to detective behind our digital performance. Your mission: track the full user journey, identify where we're winning (or not), and maintain crystal-clear data across systems. From logging inbound leads to managing post-sale workflows, you'll ensure the marketing engine runs smoothly and intelligently.
We're looking for someone who's not only precise and reliable but also curious and strategic—someone who doesn't just report the data, but uses it. If you have experience in pay-per-click advertising and SEO, even better—we want you to help shape how users find us in the first place.
This is a full-time contract role with the potential to become permanent based on performance, business needs, and cultural fit.
Responsibilities:
Data Operations & Sales Journey Tracking (85%)
- Log daily inbound leads and track lead source (phone, live chat, email, etc.)
- Monitor and analyze the customer journey from first contact to purchase
- Identify time-to-sale, conversion bottlenecks, and touchpoints that matter
- Maintain CRM records and input customer data accurately for follow-up campaigns
- Generate and distribute monthly reports on sales performance, customer behavior, and lead quality
- Review post-course surveys, analyze customer service calls, and surface common pain points or opportunities
- Manage and update training event listings across the website, ensuring consistency in dates, locations, and pricing
- Remove expired courses from the website in a timely manner
- Keep a master spreadsheet of all active and past events to avoid duplication and errors
PPC, SEO & Digital Optimization (15%)
- Manage and optimize PPC campaigns across Google, Bing, Meta, and LinkedIn
- Track paid ad performance, lead quality, and cost-per-acquisition metrics
- Update and optimize website content for SEO using tools like SEMrush and Google Search Console
- Provide recommendations to improve our digital footprint based on traffic and conversion insights
- Collaborate with the marketing manager on strategic campaign adjustments based on user behavior data
Requirements:
- 3+ years in a marketing operations or data analytics role
- Hands-on experience with CRM systems, marketing automation platforms, and spreadsheet/database tools
- Fierce attention to detail—like, you notice when a font is 1pt off
- Familiarity with customer journey mapping, attribution modeling, and lead lifecycle tracking
- Experience with Google Analytics 4, Google Tag Manager, and data visualization tools
- Experience with PPC platforms (Google, Bing, Meta, LinkedIn) and SEO tools (SEMrush, Ahrefs, or Google Search Console)
- Ability to manage multiple data streams and juggle competing priorities with poise
- Analytical mindset with a drive for solving problems and asking “why?”
- Bonus: Experience with WordPress, Webflow, or other CMS platforms
Why Join Everblue?
- Be part of a mission-driven company that's actually making the world better
- Work with a fast-moving, no-BS team that values innovation and efficiency
- Flex your analytical muscles and your marketing creativity in equal measure
- Enjoy a flexible, collaborative work environment with a direct impact on outcomes