Job Description

Objectives of this role

• Assist in developing and implementing the company’s brand strategy
• Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes and lead generation
• Facilitate the handling and tracking of leads throughout the entire sales process within our CRM
• Prepare marketing activity reports and metrics for program success
• Oversee, in person, the planning and execution of at least six 1,000-person events a year.
• Uphold the company’s mission and vision with every event
• Own every aspect of an event, from venue choice to success metrics
• Log and track all event leads in the CRM
• Keep budgets and timelines under control at all times
• Comply with all national and local regulations

Responsibilities

• Support the marketing director in establishing and evaluating marketing strategy
• Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for usage and promotion
• Plan meetings, events, conferences, and trade shows by identifying requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists
• Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary
• Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership
• Work with partners to coordinate various co-marketing campaigns and track their success throughout the duration of the campaign
• Develop a complete understanding of the requirements for every event
• Research vendors and make selections based on their creativity, quality, and cost
• Book venues, schedule guests, draft and finalize contracts, and lock down day-of logistics
• Develop content for event materials and work with graphic designer to produce
• Hire personnel as needed across all functions of an event (ex: registration, setup, catering, audio/visual)
• Handle day-to-day administration of events and programs, including order placements, BEO reviews, vendor monitoring, travel planning, restaurant reservations, attendee participation, registration counts, RSVP tracking, and issues resolution

Qualifications

Required skills and qualifications

• Experience in marketing coordination or similar role
• Experience in event planning or event coordination in a corporate environment
• Proven track record of creative, successful events
• Knowledge of traditional and digital marketing, content marketing, and social media marketing
• Experience working with colleagues in graphic design, sales, marketing, and communications
• Excellent organizational, communication, negotiating, and multitasking skills
• Ability to remain calm under pressure and maintain a customer-service

Preferred skills and qualifications

• Bachelor’s degree (or equivalent) in marketing, advertising, or communications
• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
• Established relationships with vendors
• Experience in managing budgets and tracking expenses
• Advanced knowledge of PowerPoint, Acrobat, Excel, and Microsoft Dynamics

Additional Information

Excellent culture, compensation including salary, benefits, upward mobility within the company.