Marketing Manager

Giant Pictures

Marketing Manager

Tunbridge, VT +5 locations
Full Time
Paid
  • Responsibilities

    Job Description

    Giant Pictures is seeking a highly skilled Marketing Manager , who will play a crucial role in developing and executing marketing campaigns for our independent film releases across all windows, and with a focus on VOD/home media. Your creativity, attention to detail, and relentlessly positive energy will be key in driving the success of our films.

    Responsibilities:

    · Film release campaign management dealing with high volume of releases across VOD and theatrical

    · Work directly with filmmakers through campaign lifecycle

    · Social media management (calendar & posting) for three releasing label brands: Drafthouse Films, Tribeca Films, Giant Pictures

    · Corporate marketing and PR (website updates, events/activations, festivals, social media)

    · Asset creation: trailers, cut-downs, posters, artwork, social graphics (motion and static), tracking and managing cost budgets

    · Mailing list campaigns and list management

    · Online metadata updates (IMDB, RT, TMDB, Letterboxd, Gracenote/Fandango, etc)

    · YouTube channel strategy and execution

    · PowerPoint design and updates

    · Monitor and analyze campaign performance, using data-driven insights

    · Media buying

    · Hire and manage PR/marketing vendors

    · Collaborate closely with internal teams including PR, Theatrical, Sales, Finance, and Legal

    · Thought leadership/industry presence around film marketing & distribution

    · Work with Legal and content owners for any asset clearances needed

    · Archive and maintain database of marketing materials across catalog

  • Qualifications

    Qualifications

    · Minimum 3 years experience in marketing roles within the film industry

    · Demonstrated success in developing and executing comprehensive film marketing campaigns, particularly in VOD/home media

    · Knowledge of digital marketing channels, social media platforms, film windowing and emerging marketing trends

    · Understanding of the film industry's competitive set, audience preferences, and market dynamics

    · Expertise in: YouTube management, video editing, graphic design (Photoshop, Premiere)

    · Microsoft Office Suite, including Excel, Word, PowerPoint

    · Exceptional communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders and project manage.

    · Strong analytical skills and proficiency in data analysis tools to measure campaign performance and optimize marketing strategies

    · Ability to work under pressure, meet deadlines, and adapt to a fast-paced, dynamic environment

    · Bachelor's degree in Marketing, Business Administration, or a related field

    Location: New York, NY or Los Angeles, CA
    Hours: Full time, hybrid (in office 3-5 days per week)
    Salary range: $60,000 - $80,000

    Additional Information

    All your information will be kept confidential according to EEO guidelines.

  • Locations
    Burbank, CA • Kamuela, HI • Chicago, IL • Bloomington, IN • New York, NY • Tunbridge, VT