Job Description
The Marketing Manager will lead the development and execution of marketing strategies that enhance brand awareness, drive sales, and deepen customer engagement for Booth Creek Wagyu. A key focus of this role is managing creative content across in-store, eCommerce, and social channels, ensuring all materials align with brand guidelines and resonate with target audiences. This role will also oversee collaboration with third-party agencies, creative teams, and vendors to deliver high-quality campaigns that meet organizational goals. The Marketing Manager will balance strategic planning with tactical execution while prioritizing creativity and performance optimization.
Supervisory Responsibilities:
- Directly manage relationships with external agencies, creative vendors, and marketing partners to ensure seamless execution of campaigns.
- Collaborate with internal stakeholders, including store teams, eCommerce managers, and operations, to align marketing efforts across all channels.
- Provide guidance and feedback to internal or external creative teams to ensure all content meets brand standards.
Duties/Responsibilities:
Creative Content Development & Management:
- Oversee the creation and execution of compelling, multi-channel content for in-store promotions, eCommerce platforms, and social media.
- Manage the production of creative assets, including photography, video, graphics, and copy, ensuring alignment with brand messaging and audience expectations.
- Lead the development of in-store marketing materials, such as signage, displays, and promotions, that drive foot traffic and customer engagement.
- Partner with eCommerce teams to optimize product pages, landing pages, and digital campaigns with conversion-focused creative content.
- Design and manage social media calendars, coordinating with internal and external teams to deliver engaging posts, paid campaigns, and audience interactions.
Marketing Strategy & Agency Collaboration:
- Develop and implement integrated marketing plans that achieve growth goals and align with brand strategy.
- Serve as the primary point of contact for third-party agencies, managing creative briefs, timelines, budgets, and performance reviews.
- Collaborate with agencies to develop high-impact campaigns for digital (social media, email, PPC) and traditional (print, in-store) marketing.
- Evaluate and onboard creative vendors or freelancers as needed to support brand growth.
Campaign Execution & Optimization:
- Oversee the execution of campaigns from ideation to completion, ensuring quality and timely delivery.
- Analyze campaign performance metrics (e.g., engagement, ROAS, conversion rates) and provide actionable insights to improve future efforts.
- Work cross-functionally to ensure campaigns are consistent across all channels and reflect seasonal or promotional goals.
In-Store, eCommerce, and Social Integration:
- Develop in-store marketing strategies that align with local events, promotions, and community engagement efforts.
- Optimize the eCommerce customer experience by ensuring creative content aligns with SEO best practices and conversion optimization techniques.
- Drive social media engagement by creating campaigns that blend organic and paid strategies to grow audiences and deepen connections.
Brand Stewardship:
- Maintain and evolve brand guidelines to ensure consistency across all creative assets.
- Ensure all creative work communicates the premium positioning of Booth Creek Wagyu’s products and meets the expectations of the target customer.
- Create compelling storytelling and education-focused content to reinforce the brand’s value proposition and expertise in Wagyu beef.