Marketing Manager

Degree Wellness

Marketing Manager

Jacksonville, FL
Full Time
Paid
  • Responsibilities

    Benefits:

    Bonus based on performance

    Employee discounts

    Health insurance

    Paid time off

    Wellness resources

    About Degree Wellness:

    Degree Wellness® is the premier self-care experience. We are on a mission to empower people to feel, look, and be their best selves. By providing innovative self-care solutions that leverage heat, cold, light and advanced nutrients to enhance physical and mental health, we're helping communities everywhere live happier, healthier lives.

    Position Overview:

    Degree Wellness is embarking on an exciting national franchise expansion, and we need a hardworking, collaborative, get-it-done individual to help drive our marketing efforts.

    This role encompasses a wide range of responsibilities, including managing national marketing agencies, supporting franchisees, helping to shape brand equity and aiding the brand’s performance marketing efforts. We operate in a fast-moving, startup-like environment with lots of responsibility and growth for those who can handle it. We need a Marketing professional who is a self-starter, clear communicator, and can juggle multiple competing priorities.

    If you feel up for the challenge, we’re excited to learn more about you and to tell you more about this opportunity.

    Responsibilities:

    Own all franchisee-focused marketing efforts, including but not limited to:

    Project manage agency partners to ensure they are achieving the best marketing outcomes for our franchise partners

    Own the onboarding of marketing-related deliverables for new franchisees, in coordination with agency partners and internal technical colleagues (i.e. website landing page, social media accounts, grand opening marketing plan etc.)

    Train and educate franchisees on pre-sales marketing plan and strategy

    Develop marketing playbooks to help franchisees execute local, grassroots marketing effectively

    Manage the brand’s email marketing strategy and execution

    Support daily marketing requests including design item requests & approvals

    Test, track, and analyze traditional and digital marketing campaign performance

    Conduct marketing calls and presentations with franchisees

    Manage franchisee communications and public relations

    Collaborate with design and development teams on new website launch

    Manage marketing assets and collateral to brand standards

    Develop and manage social media content calendar including content development, in conjunction with the brand’s Social Media Manager

    Assist in the creation and implementation of a customer loyalty program

    Lead the relationship with national marketing agencies to help drive traffic and ROAS for franchise partners, while also guiding creative direction, social media strategy, and asset production

    Own Monthly Newsletter and Limited Time Offer (LTO) calendar, including planning and all elements of execution

    Act as a brand advocate to all stakeholders – internal and external

    Requirements:

    Bachelor’s degree in marketing, advertising, or business-related field

    Minimum 2-5 years of experience with an agency and a track record of success

    Well-rounded knowledge of marketing channels (social, SEM, SEO, influencers, offline media)

    Ability to oscillate between contributing to the brand’s performance, engagement and brand marketing efforts.

    Proactive and detail-oriented with a desire to learn

    Ability to establish effective and positive working relationships with a diverse group of people at many professional levels

    Proven project management experience and the ability to prioritize

    Proven analytical skills with the ability to work autonomously in a fast-paced environment

    Comfortable implementing structure and process in an entrepreneurial environments where it may not exist

    Excellent verbal and written communication skills to foster collaboration with Franchisees

    Willingness to present publicly at meetings, during webinars and conferences

    Proven ability to multitask

    Proficient in Canva and Microsoft Office

    Other Considerations:

    5% travel (including training at HQ in Jacksonville, FL)

    Franchise experience

    This is a remote position.