Qualifications
Responsibilities:
- Work with our client’s internal consulting, marketing and sales team as well as external agency partners to increase and drive engagement with the company’s community banks, and credit unions.
- Develop actionable marketing strategies, informed by portfolio analytics and consumer insights, to improve overall performance of debit/credit card portfolios
- Robust analytical skills: ability to translate portfolio analytics/assessments into meaningful marketing strategies and treatments to help grow new card acquisitions, activate new customer relationships through early month on book, drive incremental card usage/engagement through existing customer marketing and help retain profitable customers through proactive loyalty/retention strategies.
- Assess current state of clients' portfolios and provide customized strategic marketing recommendations across the customer lifecycle in order to drive results and maximize marketing efforts.
- Manage Lifecycle marketing with client portfolios: Lifecycle stages include acquisition, early tenure, customer engagement, loyalty, and retention/anti-attrition, spanning across channels including email, paid media, phone, print, direct mail, site, native app, online banking, sweepstakes/partnerships, and in-person.
Requirements
- Experience in debit/credit acquisitions, early month on book, existing customer marketing and loyalty/retention
- Client-facing presentation experience
- Exceptional problem-solving skills (issue identification, problem structuring, analysis, development of actionable recommendations)
- Project management experience
- Critical thinking: ability to analyze insights and make recommendations to our client’s client to ultimately increase portfolio spend.
- Strategic and creative thinker with proven success at developing innovative campaign strategies.
- Ability to work in ambiguity and a fast-paced environment
Additional Information
_ This role is not eligible for immigration sponsorship._
The starting pay range for this role is $70/ph - $75ph. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.
A diverse workforce is a strong workforce To deliver growth at BLEND360 and for our clients, we believe we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.
This is not the work of the moment, and this requires continued learning and purposeful actions. We are investing resources to understand and improve the sourcing, selection, and retention of the talent we hire, and ultimately the workforce we provide for our clients. We will communicate our journey in the spirit of transparency and shared learning.