Benefits:

401(k)

Bonus based on performance

Competitive salary

Employee discounts

Flexible schedule

Opportunity for advancement

Paid time off

Training & development

Are you looking for that workplace where you can be part of a fun, energetic, and professional team that loves what they do? Our team is growing and we are looking for a Marketing Manager to join the KidStrong Team.

WHO WE ARE: KidStrong is a program for kids ages 1-11 that uses certified coaches to help kids build the skills they need to become stronger and more confident. KidStrong is growing and we're looking for talented, enthusiastic professionals who are passionate, energetic, and excited to engage with families to make an impact on children's lives.

POSITION OVERVIEW

The Marketing Manager will focus on increasing member lifetime value (LTV) through superior in-center experiences and engagement initiatives that marketing can impact. This role will oversee programs and activities that create "sticky behaviors," ensuring members remain active, engaged and loyal to the KidStrong brand across our franchise network.

KEY RESPONSIBILITIES

Member Engagement & Retention

Develop and implement national calendar promotions designed to increase member engagement

Oversee reputation management, including reviewing NPS surveys, implementing feedback, responding to BBB reports, and coordinating with Area Directors

Analyze member engagement metrics to identify trends and opportunities for increasing retention

Specialized Program Management

Lead marketing strategy and execution for KidStrong camps program

Oversee party program marketing and materials to maximize this revenue stream

Manage apparel program, including seasonal collections, merchandise planning, and promotional strategies

In-Center Experience

Work cross-functionally with Franchise Business Consultants (FBCs) and operations team to define and standardize the optimal in-center experience

Develop guidelines for center aesthetics, atmosphere, information displays, and promotional materials

Create seasonal pro shop merchandise rotation schedules and marketing support

Manage signage needs across franchise locations, serving as the primary contact for vendors like Blink

Ensure creative requests and signage needs are fulfilled quickly and efficiently for franchise owners

Quality Assurance

Conduct regular audits of in-center experience across franchise locations

Identify best practices and areas for improvement in member engagement

Create and distribute standards documentation for franchisees

QUALIFICATIONS

Bachelor's degree in Marketing, Business, or related field

3-5 years of marketing experience, preferably in franchise, retail, fitness, or child-focused industries

Experience with customer engagement programs and retention strategies

Understanding of reputation management and customer feedback systems

Strong project management skills with ability to manage multiple initiatives simultaneously

Excellence in cross-functional collaboration

SKILLS

Passionate about creating exceptional customer experiences

Detail-oriented with strong organizational skills

Creative problem-solver who can translate member feedback into actionable improvements

Strong interpersonal skills with the ability to effectively communicate with franchisees

Results-driven with focus on metrics that indicate member satisfaction and retention

Commitment to KidStrong's mission of empowering children