Job Description

What we’re looking for:

We are looking for an experienced B2B Marketer with a strong background in sales marketing strategies and implementation. In this role, you will lead the driving of sales marketing strategies and implementation, working closely with marketing and sales teams. Your main responsibilities will include supporting sales goals, generating leads, and ensuring exhibitor satisfaction at each show. Success in this role requires strong collaboration with colleagues and a willingness to explore new tactics to achieve growth and engagement.

This role follows a hybrid working model and will require in-office attendance three days a week.

Role Accountability and Duties :

• Develop and implement sales marketing strategies and campaigns that support sales goals, drive new leads and customer satisfaction; working closely with the internal sales team to align on support needs throughout the campaign cycle
• Create and manage sales and sponsorship email campaigns with targeted messaging, segmentation, and email best practices to drive conversions and keep customers informed. Own the end-to-end process, including writing and designing all emails.
• Compose print and digital sales materials utilizing compelling data points and messaging to display the value of exhibiting in our shows and sponsorship opportunities
• Manage the end-to-end customer experience across digital tools and channels , ensuring seamless interactions and meeting objectives for each platform. This encompasses websites, surveys, registration platforms, and online directories.
• Craft educational resources and tutorials to empower exhibitors and enhance their performance.
• Collaborate with advertising agency on digital advertising strategy and execution to generate exhibit sales leads
• Build relationships with key customers and develop cross-marketing plans to promote their presence at the show and drive interest from their following
• Analyze channel marketing performance to employ optimizations and inform future strategies
• Liaise with Sales Support and Marketing Data Manager to pull and query sales records and reports needed to deploy and inform marketing campaigns
• Attend Premiere Shows as well as potential competitor shows , other industry events and customer meetings as needed

Qualifications

What you bring to the team:

• 5 years proven work experience in a B2B marketing role
• Experience creating and executing email marketing campaigns. Eloqua experience a plus.
• Experience using a CRM tool, specifically Salesforce
• Writing Skills – demonstrated ability to write targeted marketing copy for sales materials, presentations, website, advertisements and email campaigns
• Extremely detailed – you ensure “no stone is unturned” before a campaign deploys
• A proactive self-starter with a desire to take projects and run with them
• An understanding of sales processes and tactics
• Experience in prioritizing customer satisfaction through engagement and support.
• Problem solving – you balance stakeholder needs while maintaining brand and business objectives. You can identify roadblocks, determine fixes, and work in a team environment to implement the solutions to get to the end goal
• Out of the box thinking – You are willing to challenge norms and come up with fresh ideas and approaches on reaching audiences and engaging our customers
• Data-Driven – ability to analyze data, create reports and utilize insights
• Proficiency in MS Office including Word, Excel, and PowerPoint is required.
• Self-motivated, collaborative, and high energy
• Ability to travel 25%

The salary range for this role is $70,000 — $90,000, depending on experience.

This posting will automatically expire on 4/15/2025

Additional Information

We offer:

• Competitive Compensation Package
• Access to LinkedIn Learning and other development/training opportunities
• Health and Wellness Benefits (medical, dental, eye)
• 401K and Matching
• Generous PTO policy
• Work-life balance

We’re not solely focused on a checklist of skills. We champion energy and ambition, and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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