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If you live and breathe marketing, we need to talk! We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
Responsibilities
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for our website that attracts and converts our target groups
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Analyze consumer behavior and adjust email and advertising campaigns accordingly
Skills
Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics)
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement
Degree in Marketing or related field
Job Type: Full-time
Benefits:
Dental insurance
Health insurance
Vision insurance
Life Insurance
401k (matching)
Paid time off
Schedule:
8 hour shift
Monday to Friday
Ability to commute/relocate:
Tamarac, FL 33321: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
Marketing: 1 year (Preferred)