Marketing Manager – Residential Real Estate Development

Spokane, WA

Bring your marketing acumen to one of the top home builders in the country! This company is growing, provides great benefits, and has a culture that values work/life balance. Driven by their customer-centric principles, they work closely to identify the different needs and wants of their home buyers to ensure customer happiness. As the Marketing Manager, you will manage the Spokane Marketing division, overseeing two direct reports and a substantial marketing budget. This is a producing position and will be involved with communities, marketing activities to drive site traffic, web and digital marketing avenues, and will manage creative consultants and vendors.

This role will report to and work closely with the Division President.

Marketing Manager Responsibilities:

• Manage and oversee the Marketing team by hiring and training; planning, allocating, supervising work and evaluating performance.
• Control the creation of flyers, direct mail, and other marketing materials in collaboration with the advertising firm and sales representatives.
• Hire and manage all vendors for model home openings.
• Review performance of the website and track campaign reporting to manage revenue, costs, and ROI.
• Manage dashboards and reports to give thorough tracking of marketing campaigns across channels, as well as to measure, watch, and improve the funnel from inquiry to closed opportunity.
• Interact with different departments to enhance the products and brand of the organization.
• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company.

Marketing Manager Qualifications:

• A bachelor's degree from a four-year college or university, or equivalent combination of education and experience.
• 5+ years of Marketing experience, with some digital marketing exposure/training.
• Extensive experience with lead generation through online marketing and advertising including website marketing, push email marketing, paid social media, mobile, SEO, and SEM.
• Have an “eye for design”, knowing what makes a good page layout, a catchy graphic, and a brand-appropriate message.
• Deep knowledge of CRM sales funnel optimization.
• Must have a vehicle and valid driver's license.
• Ability to follow directions provided in writing, verbally, or through applications with common sense understanding.
• Creative thinking and excellent written and oral communication skills.

Benefits & Appreciation

• Generous health benefits for employees and family paid at 90%
• Optional HSA/FSA
• Employee stock purchase plan available
• 401K with up to 3% match

Compensation: $95k - $110k + quarterly bonuses