Benefits:

401(k)

401(k) matching

Competitive salary

Health insurance

Paid time off

Training & development

Marketing & Sales Coordinator

Are you a hands-on marketing professional with expertise across email, digital, print, SEO, and a knack for using industry-leading tools and platforms? If you’re ready to directly drive our marketing and sales success in the educational and library markets, we want to hear from you!

About Us:

Libraria is a leading provider of children’s and young adult books to school and public libraries nationwide. We value relationships and results, and we’re looking for a Marketing & Sales Coordinator who’s ready to bring their skills and tech-savvy approach to support and enhance our dynamic team.

Responsibilities:

Campaign Execution: Develop and execute targeted campaigns across email, digital, print, and SEO to engage schools and libraries.

Content & Social Media Management: Create compelling content tailored for each marketing channel, including social media platforms, to expand our reach and engagement.

SEO & Analytics Optimization: Leverage SEO best practices for web content, track performance, and make data-driven adjustments to maximize impact.

Sales & CRM Collaboration: Work closely with the sales team to align marketing and sales goals, ensuring messaging and strategies support lead generation and customer retention.

Event & Conference Support: Coordinate trade shows, conferences, and other events to increase visibility and networking opportunities.

Market Research: Stay on top of trends in the educational and library markets to inform campaign strategy and keep our brand relevant and competitive.

Qualifications:

Proven experience with hands-on marketing across email, digital, print, and SEO.

Proficiency in social media management and content creation for a range of audiences.

Strong organizational skills with the ability to independently manage multiple campaigns.

Data-driven mindset with experience analyzing campaign metrics to drive improvements.

Knowledge of the educational and library markets is a plus.

Collaborative, proactive approach to balancing individual work with team goals.

Tools & Platforms:

CRM & Marketing Automation: Salesforce, Pardot

E-commerce Platform: Magento

Analytics & SEO: Google Analytics, SEO best practices

Social Media: Facebook, X, Instagram, TikTok

Ready to Make an Impact?

If you’re excited to bring your marketing expertise and hands-on approach to our team, apply today to join the Libraria family!