Marketing & Sales Manager

Miller Creek Lawn & Landscape

Marketing & Sales Manager

Duluth, MN
Full Time
Paid
  • Responsibilities

    Benefits:

    Sick & Safe Time

    Lead Referral Bonus

    401(k)

    401(k) matching

    Company parties

    Health insurance

    Qualifications:

    Bachelor's degree in marketing, Business, or related field

    3 years of related experience

    Strong knowledge of digital marketing campaigns, content creation, visual design & managing budgets.

    Prior B2C & B2B marketing experience

    Comfort with strategizing and execution

    Ability to self-manage

    Marketing & Sales Manager is responsible for: (These duties are not just limited to the above; they will also include any area where Miller Creek needs assistance.)

    Conducting thorough research on industry-related topics, generating ideas for new content types, and writing for various platforms.

    Delivering quality visual and written pieces/campaigns that appeal to customers, boost brand awareness, and support Miller Creek in all aspects of customer communication.

    Deliver a mix of content creation with an analytics approach delivered consistently across all platforms including direct in-person sales tactics (paper marketing).

    Creating consistent professional marketing content that separates itself from other industry competitors.

    Understand the company budget and best ways of utilization

    Setting goals for engagement and growth and following up regularly

    Measure performance to set goals and retool existing strategies to maximize performance

    Consistently critique and correct strategies based on KPI’s and ROI’s

    Optimize performance of website and media and ensure content is current and compelling

    Continue seeking ongoing mentorships and partnerships for increased position knowledge

    Run website optimization quarterly

    Run specialty promotions(updating all correlating graphics on all website/media platforms), local discounts(launching seasonal promotions in a timely manner), local giveaways, local charities, etc.

    Gather & respond to new and existing reviews.

    Take photos/videos of job sites and team members & post accordingly

    Post outreach/advertising in local community groups

    Conduct direct sales calls/site visits with local property managers, business owners, offices, residences, etc.

    Run paper marketing campaigns at local events/locations(Flyers, business cards, yard signs, pamphlets, etc)

    Run direct mailing campaigns to specific target market audiences

    Create & run direct-to-client text club along with email marketing campaigns

    Understand the website and landing page best practices for industry-related consumer purchasing

    Optimize website traffic through planning and executing SEO strategies including but not limited to Google Analytics and keyword strategies

    Utilize creativity and search for partnerships to grow client relations

    Ensure consistent engagement

    Research industry markets and create competitive planning, targeted messaging, and promotions based on research

    Have a productive plan in place and consistently deliver

    Create consistent content/promotions targeted at ROI, not white noise(in other words, focus not on growth of followers and likes but engagement of potential/existing clients)(connect with existing clients on media if applicable)

    Ensure professional presentation across all visualization platforms(does not look like an inexperienced person is running our platforms/promotions)

    Reconcile call logs and analyze conversions, critiquing and correcting strategies based on KPI’s and ROI’s

    Utilize available resources to consistently develop in the field of marketing and analytics

    Update all media 2-3x weekly

    During slow seasons, assisting in daily operational tasks ranging from maintaining calendars, planning and coordinating meetings, communicating with clients, assisting in managing workflow using online CRM platforms, project estimating, along with coordinating and performing a wide variety of administrative support work.

    Job Type:

    Full-time 40+ hour/week

    Benefits:

    Lead referral bonus

    Health Insurance

    Flexible schedule: Time off request forms are easily accessible and always available.

    Referral program: Refer someone who you believe is good for the company and receive $300 once they have been with the company for more than 6 months.

    OT Pay: 1 & ½ pay after 40 hours/week - Overtime hours regularly available.

    Minnesota Sick & Safe time: 1hr for every 30 hours worked.

    After 6 Months/ Full-time employment: 401(k) - Matching: Make direct paycheck contributions to a Retirement account. Receive Employer matches up to 4%.

    Schedule:

    8-10 hour shift

    Day shift

    Monday to Friday