Job Description

The Enrollment Enablement Marketing Specialist will play a critical role in enhancing customer and user experience to increase throughput through quality assurance, experience mapping/ enhancements and driving the implementation and adoption of marketing tools. This role requires a strategic, analytical thinker who can leverage data, content, and digital tools to enhance marketing campaigns and improve the enrollment process.

• Develop and implement marketing strategies to support enrollment goals.
• Strategize and project manage content and campaigns
• Collaborate with cross-functional teams to align messaging and strategies.
• Map and test performance data of existing tools, campaigns, application, etc. to optimize engagement and conversion rates.
• Manage marketing automation tools to nurture prospective student leads.
• Conduct market research to identify trends and opportunities for growth.
• Monitor and report on the effectiveness of marketing efforts and suggest improvements.
• Quality Management support and collaboration with Enrollment Enablement Operations to support the execution and implementation of strategic initiatives for the regional sales teams and marketing.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Three (3)plus years of experience in marketing, preferably in the education sector.
• Proven experience with digital marketing strategies, lead nurturing, and marketing automation platforms.
• Strong analytical skills and the ability to interpret data to drive decisions.
• Excellent written and verbal communication skills.
• Creative thinker with a strategic mindset.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience with CRM systems such as Salesforce or HubSpot.
• Knowledge of enrollment processes within education institutions.
• Familiarity with SEO, SEM, and social media
• Familiar with AI and marketing technologies
• Strong project management skills

Additional Information

_In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $49,199 and $86,253. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.

Adtalem offers a robust suite of benefits including:_

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• _12 Paid Holidays

For more information related to our benefits please visit: https://careers.adtalem.com/benefits. _

Equal Opportunity – Minority / Female / Disability / V / Gender Identity / Sexual Orientation