Job Description

We are seeking a creative and analytical Marketing Specialist to join our dynamic team in Birmingham, AL. In this role, you will be responsible for developing and implementing effective marketing strategies aimed at increasing brand awareness and driving sales growth.

Responsibilities:

• Develop and execute marketing strategies to achieve business objectives.
• Conduct market research to identify new opportunities and trends.
• Create compelling content for various marketing channels, including social media, websites, and email campaigns.
• Analyze campaign performance data and prepare reports with actionable insights.
• Collaborate with cross-functional teams to ensure cohesive marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in a marketing role, preferably in a similar industry.
• Strong analytical skills with the ability to interpret data and metrics.
• Excellent verbal and written communication skills.
• Proficiency in digital marketing tools and platforms, including Google Analytics and social media advertising.

Additional Information

Benefits:

• Competitive salary range of $48,000 - $62,000 per year.
• Opportunities for growth and advancement within the company.
• Comprehensive benefits package, including health, dental, and vision insurance.
• Paid time off and holidays.
• Professional development opportunities.
• A collaborative and innovative work environment.