Storylines at Sea is looking for an experienced and versatile Marketing Specialist with strong experience in marketing across different channels and segments. The successful candidate is responsible for planning, strategizing, and overseeing the marketing department while ensuring that projects are completed on time and within the allotted budget. The Marketing Strategist designates project resources, prepares budgets, monitors progress, and keeps stakeholders informed throughout.
Job Duties & Responsibilities
Develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with email, performance marketing, social, and web teams to design, test, and evolve lead nurturing tactics.
Manage all marketing projects from start to completion
Manage the marketing team of writers, digital strategists, and assistants
Daily and Monthly Responsibilities
Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Manage content and updates for lead touchpoints, establish budget guidelines, participate in events and document business processes
Gather customer and market insights to inform outreach strategies, generate more qualified leads and increase customer conversions
Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, optimizing strategies accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
All of the above duties are done and communicated via ClickUp and Slack.
Requirements
Excellent written and verbal communication skills
Proven experience as a Marketing Strategist preferably with a luxury brand in the hospitality and/or cruise Industry
Strong experience in marketing strategy and digital advertising
Metrics-driven marketing mind with an eye for creativity
Working experience with Google Analytics, Google Adwords, and CRM software
Working knowledge of project management tools such as Asana, Wrike, Notion, ClickUp, Monday, etc.
Experience advising on digital marketing strategies with the know-how to make and assess strategic recommendations
In-depth knowledge of online marketing tools and technology
Experience with WordPress and Hubspot is a plus but not required
Excellent understanding and knowledge of social media platforms
Sense of ownership and pride in performance and its impact on company success
Strong critical thinking and problem-solving skills
Excellent project management skills
Excellent communication and interpersonal skills with an aptitude for building strong team relationships
II. About the Company
Storylines Global Inc. is an all-inclusive, sustainable luxury residential cruise ship developer. Work with one of the world's only private residence ships. We focus on career development and promotion - people are the core of everything we do. You're in the right place if you are looking for a career and not just a job! The opportunity of a lifetime awaits.
Training Provided
We offer a structured induction training program. This exclusive bespoke induction trains on all aspects of the company and the vital tools that you will need to succeed in your role. This includes a follow-up ongoing nesting period provided during your first month.
Benefits
Opportunity to work remotely
Work with a knowledgeable, high-achieving, experienced and fun team
An international and diverse work atmosphere
The chance to be part of a rapidly growing startup and the next success story
Amazing opportunities for career progression
A competitive compensation package
Team incentives and reward schemes
III. Closing
For information about Storylines Global Inc., including current job openings, visit our website at www.storylines.com/careers.
All applicants will receive an acknowledgment that their application has been received within 2 to 3 business days from the receipt of the application. Candidates selected for further consideration will be contacted within 2 days before the closing date.
Storylines Global Inc. is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.