Benefits:

Bonus based on performance

Company parties

Competitive salary

Employee discounts

Flexible schedule

Training & development

Objective

The Marketing Specialist is responsible for assisting the agency owner with the development and implementation of targeted marketing and lead generation programs to identify new prospects, cross-sell opportunities, and grow the agency’s brand in the community.

Marketing

Organizes and manages the process for identifying market opportunities

Develops, communicates and implements marketing strategies

Coordinates appropriate resources for agency marketing programs

Aligns with current brand marketing strategies to ensure continual development of lead generation

Analyzes and tracks results of marketing efforts and makes adjustments using continuous improvement methods

Manages agency social media content development, interactions, and as applicable, advertising

Community Development

Develop a network of community contacts

Researches opportunities and manages agency-sponsored special events

Promotes insurance-related topics and products in the community

Coordinates outreach and engagement efforts

Education/Licenses/Designations

Required by state statutes to have proper insurance licensing to sell, solicit or negotiate insurance products. This position must have at least one qualifying line of authority: Property; Casualty; or Life;

Valid driver’s license and transportation required

Role Requirements

Solid knowledge and understanding of marketing concepts, strategies, practices, and tools

Ability to work independently to plan, set priorities, and organize work

Active involvement in the local community

Excellent oral and written communication skills

Demonstrated experience with PC software applications (Microsoft Office Suites, Internet Explorer)

Experience using a wide range of digital devices

Experience with social media platforms

Preferred Knowledge/Skills/Education/Designations

Demonstrated knowledge of insurance concepts and principles

Demonstrated effective multi-line insurance marketing and sales experience

College degree or equivalent experience in a related field

Working Conditions

Non-typical schedules (evenings or weekends) may be necessary on occasion

This position may require travel

General office setting

This position is an Agency Team Member working for the Agency Owner and is not an employee of American Family Insurance.