Marketing and Campaign Coordinator

J

Journey21 Inc

Marketing and Campaign Coordinator

Oconomowoc, WI
Full Time
Paid
  • Responsibilities

    The Marketing and Campaign Coordinator plays a key role in promoting the nonprofit’s mission, programs, and impact through strategic development and donations, communication and outreach efforts. This position will execute marketing plans, capital campaign coordination/administration, social media, content creation, and branding to engage stakeholders, attract donors, and increase community awareness. Execute marketing strategies aligned to advance Journey21’s mission and goals.

    Key Responsibilities:

    Fundraising & Donor Engagement Support

    • Capital Campaign – administrative and back-off management of donor information.
    • Donor Appreciation/Fund Development process ownership.
    • Coordinate mailings – mail merge/send letters.
    • Write thank you template letters.
    • Create and execute from Donor/Grant Appreciation Matrix plan.

    Brand Management

    • Maintain brand consistency across all marketing materials, digital platforms, and communications.
    • Collaborate with leadership to enhance visibility and positioning within the community.

    Content Creation & Communications

    • Write press releases, media pitches, and talking points for public relations efforts.
    • Communications plans
      • Create a crisis communication plan.
    • Create compelling content for websites, newsletters, social media, blogs, and print materials.
    • Grant and print material storytelling initiatives to highlight program success stories and donor impact.

    Website, Digital Marketing & Social Media

    • Oversee website updates and ensure content is current and engaging.
    • Email Campaigns - Biweekly Eblasts
    • Manage social media accounts (Facebook, Instagram, LinkedIn, X, etc.), including content planning, posting, and engagement.
    • Monitor social media trends and analytics to optimize outreach strategies.

    Event Promotion & Community Outreach

    • Major Event Coordination and Support
      • Event Flyers – Chili Fest, Partnership Fair, Ability Showcase, anything for Programs & Outings
      • Gala – all on-line and printed material, including Design Work
      • Golf Outing – all on-line and printed materials, including Design Work
      • Lead event committees (golf and gala) - Take notes, ensure follow-up.
    • Manage Event software (Trellis) and landing pages for all events, outings and clubs.
      • Goal is to increase our engagement level for our programs outings and clubs by 25% in 2025.
    • Design and execute marketing plans for fundraising events, workshops, and community programs.
    • Newsletters
      • Bi-monthly Newsletter for Enrichment Center Director
      • Quarterly Newsletter for CEO
    • Develop promotional materials such as flyers, brochures, and event signage.
    • Foster relationships with community partners, media outlets, and sponsors to expand outreach efforts.
    • Assist in managing Volunteer Program
      • Coordinate fostering a solid volunteer program – newsletter and opportunities, etc.
      • Letter of Application Receipt and Welcome Letter
      • Website Applications

    Analytics & Reporting

    • Donor and Volunteer Database Management
      • Data entry into Bloomerang & Bloomerang Maintenance
      • Scrub current databases for accuracy/duplication - annual appeal for accurate information.
      • Manage transition to new software system.
      • Database management of Gala, Golf Outing and Event/Outing/Clubs 70-90 event uploads per quarter
    • Data Analytics
      • Review all data points needed.
      • Scrub system data for accuracy/current information.
      • Create reports, analytics, and information.
    • Track and analyze marketing performance metrics, including website traffic, social media engagement, and email open rates.
    • Provide insights and recommendations to improve outreach effectiveness.
    • Prepare reports for leadership and board members on marketing impact.

    Preferred Qualifications & Skills:

    • Bachelor’s degree in marketing, Communications, Public Relations, or a related field.
    • Experience in nonprofit marketing, digital marketing, and community outreach.
    • Strong writing, editing, and storytelling skills.
    • Proficiency in database management and CRM programs.
    • Proficiency in social media management, email marketing platforms, and website content management systems.
    • Graphic design experience (Canva, Adobe Creative Suite) is a plus.
    • Ability to manage multiple projects and meet deadlines and work in a fast-paced environment.