Marketing and Community Outreach Liaison
Benefits:
Bonus based on performance
Company car
Competitive salary
Flexible schedule
Opportunity for advancement
Training & development
This is a part-time position that will develop into a full-time role as the company continues to grow!!!
PRINCIPAL ACCOUNTABILITIES AND ESSENTIAL FUNCTIONS:
The duties and responsibilities described below do not represent a comprehensive list for this position. Additional tasks may be assigned periodically as necessitated by business demands.
· Drive business growth by spending a majority of the workday in the field developing referral relationships that result in eligible referrals (majority of time is spent in the field).
· Educate referral sources and the community about the referral process, company differentiators and the ease of making referrals.
· Understand the philosophy of the private duty homecare model. Remain current on local industry trends to represent and differentiate Visiting Angels and its services in the local market.
· Effectively articulate the benefits of private duty homecare services to both professional referral sources and consumers.
· Develop new and ongoing referral relationships with targeted accounts identified in the Marketing Action Plan to increase referrals and achieve business growth goals.
· Accurately generate required reports and documentation of sales activity including the Weekly Schedule, Pre-Call Plan, Marketing Action Plan and Sales Call Activity Log within designated timelines.
· Assist with planning and execution of all digital marketing initiatives, including: PPC, SEO, Email, Social Media, display marketing campaigns to increase traffic, generate quality leads and referrals.
· Utilize company resources to ensure an appropriate return on investment.
· Become expert on major competitors and differentiators among them.
· Develop the marketing action plan by assessing community needs, outlining marketing strategy/objectives, qualifying key accounts and identifying specific marketing action items with measurable goals.
· Effectively communicate with the Agency team and referral sources.
· Prepare managerial reports within specified timelines.
· Maintain regular and predictable attendance.
· Perform other functions as deemed appropriate by the management team.
· Maintain absolute confidentiality of all information pertaining to employees, clients and clients’ family members.
REQUIRED JOB KNOWLEDGE AND SKILLS:
· Associate’s degree in Marketing, Business Management, or Communications preferred.
· Related experience in a business development or community outreach function in healthcare or homecare industry will be considered in place of an associate’s degree.
· Minimum of one year experience in the private duty homecare industry or similar experience preferred.
· Experience with public speaking with demonstrated presentation skills.
· Proficiency with Microsoft Office (Word, Excel, PowerPoint and Outlook) applications, scheduling systems and other healthcare industry-related software.
· Basic understanding of digital marketing: Social Media, SEO, and PPC.
· Demonstrate ability to work well with a team.
· Results-oriented.
· Ability to form relationships and maintain rapport with referral sources.
· Ability to listen and communicate clearly, fluently and diplomatically – both orally and in writing.
· Ability to remain flexible, resilient, calm and maintain a sense of humor in all situations.
· Present a well-groomed image that reflects the professionalism of the business.
· Ability to plan, organize, prioritize, delegate and accurately complete work activities within deadlines while managing interruptions.
· Work independently with minimal direction and/or supervision. · Ability to generate goodwill for Agency with clients, their family members and referral sources. · Demonstrate a strong commitment to client service excellence.
· Ability to lawfully work in the U.S.
PHYSICAL/ENVIRONMENTAL DEMANDS:
· Combination of sitting, standing, bending, reaching, stretching, stooping, walking, climbing stairs and moving intermittently during working hours.
· Must be able to properly operate office equipment.
· Must have a valid driver’s license and reliable transportation.
· All the above demands are subject to ADA requirements.
Job Type: Part-time
Pay: From $21,000.00 per year (Part Time) w/ Bonus
Benefits:
Mileage reimbursement (When using personal vehicle)
Paid time off
Company Vehicle (Pending Driving Record)
Schedule:
20 hrs. per week
Flexible
Supplemental Pay:
Bonus Pay (based on performance)
Ability to commute/relocate:
Gastonia, NC: Reliably commute or planning to relocate before starting work (Required)
Experience:
Home Care or Healthcare: 1 year (Preferred)
License/Certification:
Driver's License
Work Location: In person
Flexible work from home options available.