We are looking for an SEM/PPC Specialist that can generate lead conversions with SEM and paid social media ads for Marketopia and its clients.

Given this opportunity, you’ll be responsible for creating and managing SEM/PPC advertising campaigns in Google, Facebook, LinkedIn and programmatic platforms.

Success will be measured on generating MQLs for Marketopia and its clients, efficiently managing digital ad spends, and maintaining the lowest possible CPL.

In addition, you must be able to report on lead generation performance and be able to digest and provide campaign analysis that allows for continued performance improvement.

We expect to see candidates who can impress us with their working knowledge and expertise of SEM and be a master of the trade. Our perfect fit will have previous working experience managing multiple campaigns at once and generating results.

Candidates must exude enthusiasm, ambition, initiative, strategic thinking, professionalism, organization, task efficiency, teamwork, a desire to learn and a willingness to take ownership of projects and processes.

Responsibilities:

Provides SEM/PPC analysis and optimization.

Ensures paid search supports key SEO initiatives.

Tests, assesses, and makes suggestions in the paid search program to grow traffic and conversion rates.

Creates and manages ad copy, keywords, audience and ad spend/bid strategy.

Creation and implementation of landing pages within the CRM (HubSpot and SharpSpring)

Ability to manage multiple ad budgets for client SEM

Ability to coordinate with the Digital Team on SEO strategies to increase web traffic and engagement

Performs continuous SEM tactical optimization based on reporting and results.

Produces ongoing reporting on site traffic and engagement generated by PPC

Identifies and analyzes metrics, keyword research and ranking, competitive market analysis, website analysis, and implementation of search best practices.

Ability to create, implement, and optimize search campaigns across multiple search engines

Conducts keyword researches and provides analysis and recommendations on how to best position SEM ads.

Ensures proper business intelligence (analytics, KPI's analysis and reporting) are applied and performs ROI analysis.

Perform detailed keyword research on a regular basis expanding the existing organic reach, competitive benchmarking and cross-channel analysis to arrive at targeted keyword sets.

Knowledge of inbound call tracking for websites

Analyze SEO reports and provide intelligent synthesis, interpretation and appropriate action plans based on insights that can be used for SEM ads.

Collaborate with social media team to optimize campaigns

Thorough knowledge of Google Ads platform – campaign structure, ad set structure, ad quality scoring, bid strategy, audience building, remarketing campaigns, search campaigns, and display campaigns.

Thorough knowledge of the LinkedIn Campaign Manager platform – campaigns, ad sets, A/B testing, ad spend management, audience targeting, retargeting, and the various types of ads that can be used.

Thorough knowledge of Facebook Ads Manager platform – campaigns, ad sets, A/B testing, ad spend management, audience targeting, retargeting, and the various types of ads that can be used.

Requirements:

Bachelor's degree in Marketing, Advertising or equivalent

3-5 years of professional digital marketing experience—preferably working with technology or B2B clients (agency experience is a plus)

Proven experience with creating lead generation SEM/PPC campaigns on Google, LinkedIn, Facebook, and Programmatic

Google Analytics and Google Ads certified

An understanding of how the search engines rank websites and basic SEO best practices

Strong verbal and written communication skills

Excellent interpersonal skills with a high degree of professionalism

Must be able to anticipate project needs, discern work priorities and meet deadlines with minimal supervision

Organized and able to juggle multiple tasks

Accuracy and attention to detail

Positive attitude and collaborative approach toward working with a team

Experience with web analytics tools (e.g. Google Analytics, Search Console)

Thorough knowledge of WordPress and Ninja Forms

​Working knowledge of Microsoft 365 (Teams, Excel, SharePoint, Word, PowerPoint)

Working knowledge of Facebook Ads Manager, LinkedIn Campaign Manager, and Google Ads

Experience working with Zapier integration software

Prior experience working in a CRM – preferably HubSpot and SharpSpring

COMPENSATION AND BENEFITS

Marketopia offers competitive pay and benefits packages designed to attract and retain the best and brightest. In addition to a strong base salary and bonus program that rewards our best performers, we offer generous paid vacation and excellent benefits. We also offer a fun work environment with a bright and cheery atmosphere and even a company dog!