Job Description

THE OPPORTUNITY: 

Mattel is looking for an in-house YouTube Global Paid Media Analyst to work across the full brand portfolio.  The role is responsible for analyzing YouTube data in order to build reports and provide recommendations to the Mattel paid YouTube team.  We are looking for a team player to collaborate with the larger organization and external partners to deliver across all YouTube Channel & Viewership KPIs.

WHAT YOUR IMPACT WILL BE: 

• Analyze campaign performance; evaluate and interpret performance related KPI’s
• Prepare reporting and provide recommendations on optimization improvements to the Mattel paid You Tube team
• Research YouTube trends and provide weekly updates to the Mattel paid YouTube team and Mattel marketing organization
• Conduct ad hoc analysis
• Ensure KPIs are met, while also maintaining CPV efficiency
• Partner closely with the Media Strategy Managers to provide YouTube analytics for Mattel media strategy
• Collaborate with internal DEG YouTube & Production teams to drive better YouTube paid media plans through media + creative alignment
• Manage campaign reporting through close partnership with 3rd party vendors, the agency team, and other partners
• Compile final billing and reporting for all campagins. Ensure all campaigns track to budget

Qualifications

WHAT WE’RE LOOKING FOR: 

• 1-2 Years YouTube Media analytics & execution required; Toy/Kid, Entertainment or Retail experience a plus
• Expert in YouTube platform, Google Ads, Google’s Display & Video 360 Software, and YouTube analytics platforms
• Experience with YouTube partners such as Zefr and Channel Factory are a plus
• Skilled at Microsoft Excel Reporting (calculations, pivot tables, etc.)
• Google Data Studio experience a plus

Additional Information

WHAT IT’S LIKE TO WORK HERE:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• WE COLLABORATE: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• WE INNOVATE: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• WE EXECUTE: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

WHO WE ARE:

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers. Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, individuals with disabilities, and those of all sexual orientations and gender identities.