Job Description

You get to be one of the persons that runs the McDonald’s account. Which will make you very popular anywhere you go, but also means you will get to read 675 angry comments about the snack wraps every single day.

We’re looking for someone that knows social, gets the modern customer, not only how they consume social content and experiences, but also knows what’s important to them and why. The perfect candidate isn’t just familiar with these nuances but is also ready to translate that knowledge into fresh thinking that elevates our social strategy and pushes the brand towards groundbreaking, culturally inspired ideas.

Every day, you will serve as a creative catalyst for tactics that inspire brand love and elevate role of McDonald’s in culture, and get to partner with creative and social agency teams to produce breakthrough, best-in-class creative ideas.  You will also collaborate with cross-functional partners across Brand & Content, Communications, Digital and Consumer Insights to align tactics to program and business goals.  Lastly, you will lead the charge on the ongoing measurement and evaluation of social engagement efforts to apply learnings to future initiatives.

KEY RESPONSIBILITIES

• You will oversee the strategy and creative of some of our most important social media audiences and communities.
• Your main responsibilities will be:
  • To define the right social media strategy and creative angle to support
    • Our multicultural campaigns and initiatives
    • Our partnerships and activations in the sport, gaming, and pop culture industries
  • To write the future of community building via the creation of our first ever texting community
  • To lead the charge on social big events
  • To spearhead all social strategy and content for our PR-led activations and campaigns

Qualifications

• You know social media.
• You value long-term community building over shock value
• You care about the difference between having something to say and having to say something
• Understanding of WAGMI, web 3, FPS, right click save or Jujutsu Kaisen
• Preferred Qualifications:
  • Experience in multicultural marketing 
  • Paid & Earned media experience
  • Speaking a second language

Additional Information

McDonald’s is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact recruiting.supportteam@us.mcd.com

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.