Job Description

We are looking for intellectually curious problem-solvers who have a passion for marketing and food! As part of the U.S. Menu Strategy team, you will create the future of the menu at McDonalds, helping to drive the business to meet annual financial goals while managing the everyday needs of the business. Using consumer, competitive and marketplace data, you will contribute to short-term and long-term menu strategy creation. You will be accountable for identifying and championing opportunities that leverage McDonald’s competitive advantage to grow your category. You will monitor performance, understand drivers of the business, and build strategies and go to market plans to drive growth. You will lead cross functional teams, comprised of other marketing functions, consumer insights, operations, culinary, finance and supply chain colleagues. Your responsibilities will include menu category strategy development, innovation and renovation exploration, ongoing simplification, compelling business case creation and performance management. You will be responsible for honing consumer insights, with attention on unlocking multicultural insights to develop menu items for the next generation of customers. You will also lead collaboration with our owner/operator partners and field marketing teams to bring strategies and products to life in the restaurants.

Key Components of the Role

• Partner with Consumer Insights Team to unlock groundbreaking insights through category analyses to fuel strategy and tactic creation for menu planning cycles
• Significantly contribute to short-term and long-term strategy creation
• Lead new product development, renovation, menu simplification and performance management efforts
• Gather and integrate multicultural and diversity representation insights into day to day to work
• Lead cross functional teams consisting of Culinary, Consumer Insights, Supply Chain, Operations, Finance, Suppliers and other marketing functions
• Own and manage market tests and market test communications
• Lead sell-in of strategies, tactics and business cases to leadership, owner/operator partners and field marketing
• Travel up to 20% of time, (sporadic, not continuous)

Qualifications

• Experience in marketing required; Food marketing, new business or new product creation experience preferred
• Demonstration of involvement in or integration of Diversity, Equity and Inclusion activities or insights preferred
• Track record of go-to-market success with sophisticated projects
• Data-driven decision maker, drawing from quantitative and qualitative inputs with great facility
• Demonstrated team leadership and relationship-building competencies
• Ability to create compelling consumer-driven strategies and actionable tactics
• Strong strategic storytelling, presentation and influencing skills

Additional Information

McDonald’s is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald’s provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.